Management: Celebrating Milestones Creates Confidence

Management: Celebrating Milestones Creates Confidence

As the "Be Car Care Aware" consumer education campaign celebrates its fifth anniversary, this is also a good time for service providers to consider their own milestones. Unfortunately, it's not uncommon for companies to be in and out of business within a year or two, which is why touting one’s longevity, such as the "Be Car Care Aware" campaign's anniversary is important.

As the "Be Car Care Aware" consumer education campaign celebrates its fifth anniversary, this is also a good time for service providers to consider their own milestones. Unfortunately, it’s not uncommon for companies to be in and out of business within a year or two, which is why touting one’s longevity, such as the "Be Car Care Aware" campaign’s anniversary is important.

A press release, a specific celebration day, a media event, in-house specials, giveaways and special advertising are good ways to raise awareness that your shop is able to do what it takes to stay viable in the dog-eat-dog business world. Experience in the marketplace can be a draw for potential customers and it can make current customers feel more confident in their decision to use your shop.

When touting anniversaries, it’s also important to let the public know what you’ve been able to accomplish in those years. In the case of the Car Care Council, the "Be Car Care Aware" campaign has done an unprecedented job of educating the motoring public about the benefits of scheduled maintenance and repairs through newspaper and online articles, television appearances, an extensive and interactive website, and publications such as the Car Care Guide and the Service Interval Schedule.

Sometimes it’s hard to put our fingers on our accomplishments; we consider them a byproduct of our job. Here are a couple of examples. Sometimes mere numbers are an accomplishment: "More than 1,000 cars serviced last year." Sometimes it’s who you service (with their permission, of course): "Servicing the Houston County School Bus fleet with pride."

Don’t let another milestone go by without proclaiming it and your accomplishments to your current and potential customer base. Like the "Be Car Care Aware" consumer education campaign, you have a lot to be proud of; don’t be afraid to tout it.

For more promotional ideas, including how to order copies of the Car Care Guide, click on the Car Care Guide banner at the top of the page at www.carcare.org or call the Car Care Council at (240) 333-1088.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.