LIQUI MOLY Honored By The Altrom Group

LIQUI MOLY Honored By The Altrom Group

The Altrom Group, the import parts division of Genuine Parts Co., has awarded LIQUI MOLY its "Supplier of the Year" award. The award was presented at the Altrom Sales Summit in Seattle, Wash.

From left to right: Chris Luessen (LIQUI MOLY USA), Manfred Fischer (at LIQUI MOLY headquarters responsible for the North American market) and Vinny Russo (LIQUI MOLY USA).The Altrom Group, the import parts division of Genuine Parts Co., has awarded LIQUI MOLY its "Supplier of the Year" award. The award was presented at the Altrom Sales Summit in Seattle, Wash.
"This is a great honor for us and inspires us to continue offering not only top products but first class service in the future," said Manfred Fischer, responsible for North American operations of LIQUI MOLY.
LIQUI MOLY also won this same accolade two years prior. The Altrom Group’s Supplier of the Year award is a combined award for both the USA and Canada. Eligible companies are judged in the areas of quality, commitment, sales growth, marketing initiatives, training and sales support, commitment to meeting orders and partnership.
“It was through hard work, dedication and partnership that made it all possible,” said Pat Nichol, president of Altrom. “I’m sure there will be other vendors hard on their tail in the coming year to try and gain that spot.”
LIQUI MOLY is a longtime partner with Altrom, as import vehicles are the main market of both companies. Fischer noted that in particular, automobiles from Europe often require not just any motor oil, but rather a special oil precisely suited to the engine.
"We at LIQUI MOLY have the right oil for every automobile, with the official approval of the automobile manufacturer," said Fischer. "The wrong oil doesn’t just mean a voided warranty. Fuel consumption and wear also increase significantly, and there is a danger of serious damage to the engine."
The recipe for success of LIQUI MOLY goes beyond top products made in Germany. These are supported by training seminars and technical support, as well as sales tips and marketing materials, he added.
"They represent not the end but the beginning of our work," Fischer said. "With LIQUI MOLY, the customer receives not only motor oils and additives, but also extensive complete packages. That is what makes us and our customers so successful on the market."

You May Also Like

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Registration is now open for Mitchell 1’s shop management workshop, scheduled for April 27-29 in Orlando, Florida. The workshop is designed to help professional service advisors and shop owners unlock the full potential of Manager SE and ShopKey management systems to improve efficiency and grow their businesses.

“Attendees will have the opportunity to learn new features, best practices and tips-and-tricks to leverage more of the workflow capabilities within their shop management systems,” said Tim McDonnell, Mitchell 1’s senior product marketing manager for Manager SE. “The sessions will also highlight new features, uncover strategies that attendees can use to maximize their efficiency with repair service opportunities and enhance their relationships with customers by way of expanded communications.”

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

Other Posts

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.

.01 Micron Superstar Filter

The .01 Micron SuperStar Filter includes a differential pressure gauge and comes with mounting brackets.