Lincoln Electric’s ARC Magazine has been named Best New Print Publication of the 2016 Content Marketing Awards, sponsored by the Content Marketing Institute, a UBM company. In addition, ARC was selected as a finalist for Project of the Year. The winner will be announced at an awards ceremony on Sept. 8 during Content Marketing World 2016 in Cleveland.
More than 1,300 entries from around the world were submitted to this year’s Content Marketing Awards. The institute says they signify “the best of the best” in content marketing excellence and bring with them a high level of competition.
“Each year I am impressed with the caliber of work that is submitted, and this year is no exception,” said Joe Pulizzi, founder of Content Marketing Institute. “It’s easy to say that this was our best class ever.”
ARC Magazine also was a finalist in two other categories – Best Feature Article, Print (“Boy Meets Weld,” Fall 2015) and Best Interview or Profile (“Nick Offerman Takes One for the Trades,” Spring 2016).
Launched in 2015, ARC Magazine is a “lifestyle” magazine aimed at the metal forming and fabricating community, providing a platform for entertainment and knowledge sharing and delivering technically appropriate articles for new and experienced welders.
ARC Magazine, whose efforts are led by Editor John Bruening and Art Director Maggie Ryel, is published quarterly by Lincoln Electric’s marketing communications team, who work with functional areas including applications engineering and Lincoln’s welding school to contribute and verify content.
“It’s an extreme honor to have won Best New Print Publication, and to be in the company of such big consumer brands who are also finalists for Best New Project,” said Craig Coffey, manager of Lincoln’s marketing communication team. “The fact that our team crafts each issue in-house, from cover to cover, makes this recognition even more special. It’s is a testament to the talent and dedication of everyone at Lincoln that’s contributed to ARC since its inception.”