Federal-Mogul’s Champion spark plug brand added another memorable victory to its resume on Sunday, as Kevin Harvick and the Champion-powered No. 29 Budweiser Chevrolet captured their second NASCAR Chase for the Sprint Cup win in the AdvoCare 500 at Phoenix International Raceway. In securing his fourth victory of 2013, Harvick cut his Chase points deficit from 40 to 34 heading into next weekend’s season finale at Homestead-Miami (Fla.) Speedway.
The Richard Childress racing-owned No. 29 Chevrolet SS reeled in race leader Carl Edwards (No. 99 Ford) over the final 25 laps, ultimately grabbing the lead when Edwards ran out of fuel on the next-to-last lap. It was a strange twist of fate, given the fact that Harvick himself had coasted his fuel-starved car onto pit road some 44 laps earlier.
“Kevin had great power all day and he made it impossible for Carl to conserve fuel on that final green flag run,” said Tim Nelson, director of motorsports for Federal-Mogul. “Champion spark plugs have been involved in hundreds of NASCAR wins through the years, and each and every one feels special. This one carries a little added importance because it keeps Kevin alive in the Chase heading into the final week.”
In addition to world-class spark plugs for virtually every type of engine, the iconic Champion brand represents an extensive offering of other “Performance Driven” products, including Champion wiper blades and filters and Champion chemical additives for automotive and small-engine applications. The brand is also known for its popular “Search for a Champion” racing sponsorship contest, which in 2014 will award $125,000 in Champion sponsorships to 15 grassroots racers.