As part of its 2008 aggressive brand awareness and communications program, JohnDow Industries recently announced its corporate sponsorship of the #49 NASCAR Sprint Cup Series Team for the 2008 season. Joe Dease, JDI president stated that “the relationship is truly exciting and fits perfectly into our marketing plans for 2008.”
NASCAR racing is of great interest to the JDI customers creating a perfect vehicle to communicate the JohnDow brand. This relationship will be tied to marketing efforts in 2008 using a campaign theme of “Our Crew Stands Behind You.”
Recent market research conducted by JDI showed that sizeable growth potential exists for the company through targeted exposure and communications. Vice-President of Sales Mark Pfleeger stated that “the NASCAR opportunity became available to us and appeared to be a perfect vehicle to help us reach our customers and provide support to our reps in the field.”
JDI worked with BAM Racing, a leading Sprint Cup Race Team, to create this partnership. BAM Racing enters their 7th season in the “main” NASCAR series and they are looking forward to a very competitive season with drivers Kenny Schrader and John Andretti. A weekly update on the team’s progress will be available on the www.johndow.com website. Click on the JohnDow Racing tab to keep up to speed on all that’s new.
To learn more about BAM Racing, click on www.bamracing.com.
