J.D. Power Study: EV Market Growth Fuels Owner Satisfaction

J.D. Power Study: EV Market Growth Fuels Owner Satisfaction

Overall satisfaction with the BEV purchase experience is shifting to more traditional factors, like quality and styling.

As more battery electric vehicle (BEV) models become available for purchase, owners’ satisfaction with their overall experience is shifting to more traditional factors such as quality and styling. According to the recent J.D. Power 2023 U.S. Electric Vehicle Experience (EVX) Ownership Study, the shift is most evident in the respective premium and mass market segment award recipients, Rivian R1T and MINI Cooper Electric.

In its first year of eligibility, the Rivian R1T ranks highest overall with a satisfaction score of 794 (on a 1,000-point scale), according to J.D. Power. Owners have high levels of satisfaction with the driving enjoyment and interior/exterior styling factors. MINI Cooper Electric ranks highest in the mass market segment with a score of 782, supported by the highest satisfaction score of any EV model in the study’s highest-weighted index factor, quality and reliability.

“The electric vehicle landscape is changing quickly, and newer models are bringing in more mainstream, first-time EV buyers,” said Brent Gruber, executive director of the EV practice at J.D. Power. “Recent vehicle launches from both new brands and traditional automakers have had a profound effect on what factors are most important in the ownership experience. Today’s EV owners are looking for quality, reliability, driving enjoyment, safety and technology features.”

J.D. Power summarizes key findings of the 2023 study:

-Rivian R1Tranks highest overall and highest in the premium BEV segment with a score of 794. Tesla Model 3 (759) ranks second.

-MINI Cooper Electric ranks highest in the mass market BEV segment with a score of 782. Kia EV6 (762) ranks second and Ford Mustang Mach-E (742) ranks third.

-The number of award-eligible models in the premium segment has grown from four to five year over year, while award-eligible mass market models have nearly doubled (from six to 10). Satisfaction among owners of premium EVs averages 756, while satisfaction among mass market EV owners averages 730.

The U.S. Electric Vehicle Experience (EVX) Ownership Study, now in its third year, implements a methodology change for 2023 by narrowing the satisfaction index to focus on the first year of ownership, J.D. Power says. The overall EVX ownership index score measures electric vehicle owner satisfaction in both premium and mass market segments. The 2023 study includes 10 factors (in alphabetical order): accuracy of stated battery range; availability of public charging stations; battery range; cost of ownership; driving enjoyment; ease of charging at home; interior and exterior styling; safety and technology features; service experience; and vehicle quality and reliability.

For more information, visit https://www.jdpower.com/business/automotive/electric-vehicle-experience-evx-ownership-study.

You May Also Like

Autel Energy Unveils Megawatt Charging System at ACT Expo

The MaxiCharger Megawatt Charging System is designed for heavy-duty electric trucks.

Autel Energy unveiled its MaxiCharger Megawatt Charging System at the Advanced Clean Transportation Expo (ACT Expo) 2024, May 20-23 at the Las Vegas Convention Center.

The MaxiCharger Megawatt Charging System is designed for heavy-duty electric trucks, according to Autel Energy. The MCS terminal can deliver a maximum single output of 1.2 MW/1500A, setting a new standard for commercial EV charging solutions, the company said.

Wallbox Announces Milestones in Acquisition of ABL

The company says the move has already paid off in the effort to support the EV transition.

Eaton Introduces Fuse Portfolio for Electrified CVs

Eaton Bussmann series fuses can handle up to 1,400 amps and 900 volts, and can be tailored to customer specifications.

Genesis Expands EV Availability to 37 States

GV60, Electrified GV70 and Electrified G80 are now available at select retailers in Alabama, Kansas, Oregon and Rhode Island.

Clarios Formalizes Joint Development Agreement with Altris

Altris will develop sodium ion cells for low-voltage tech while Clarios will lead in battery management systems, software, and system integration for battery design.

Other Posts

Eli Opens Reservations for its Micro-EV in the US

The new Eli ZERO represents a new category of high-tech, efficient and sustainable micro-EVs, according to Eli Electric Vehicles.

Eaton Receives 2024 Automotive News PACEpilot Award

Eaton was recognized for its 4-speed electrified vehicle transmission.

Global EV Sales Expected to Increase by 21% in 2024

This represents a significant decline from growth rates of 31% in 2023 and 60% in 2022, ABI Research said.

Mullen Announces New CARB Certification

The certification is awarded to vehicle manufacturers who meet specific emissions standards in compliance with CARB regulations.