Innovative Software Solution Uses Data to Drive Sales in the Aftermarket

Innovative Software Solution Uses Data to Drive Sales in the Aftermarket

The DataDrive Market Intelligence System uses information about geographical locations, vehicle types and more to help distributors of Goodyear Engineered Products stock the right products for their local markets. DataDrive provides up-to-date info down to the part number and helps identify potential buyers in the area.

The most valuable tool showcased at the 2010 Automotive Aftermarkert Products Expo (AAPEX) won’t be something that you’ll find under the hood of a car – or anywhere on a vehicle.
 
Amongst the flashing lights and product displays in Las Vegas this year, it’s a software system that’s best geared to drive business for WDs (Warehouse Distributors).
 
The DataDrive Market Intelligence System uses information about geographical locations, vehicle types and more to help distributors of Goodyear Engineered Products stock the right products for their local markets. DataDrive provides up-to-date info down to the part number and helps identify potential buyers in the area.
 
“Simply stated, DataDrive makes Warehouse Distributors more effective,” said Kiara Cummings, strategic marketing manager for Veyance Technologies, the exclusive manufacturer and marketer of Goodyear Engineered Products. “It’s the first interactive solution of its kind that places market forecasting information at their fingertips in real time.”
 
The patent-pending DataDrive integrates trusted market data from numerous sources in one easy to use platform that helps distributors prepare for future trends and anticipate their customers’ needs. Using innovative algorithms, the award winning software gives customers a dynamic and detailed insight into how to improve their business.
 
“Our customers see us as more than just a manufacturer because we give them tools like DataDrive as an innovative extra value,” said Cummings. “WDs can optimize local inventories by tapping into vehicle registrations, replacement rates and industry trends.”  
 
DataDrive, which earned Veyance a spot in the top 250 companies for innovation in Information Technology as ranked by InfoWeek magazine, is currently being tested with Veyance sales associates across the United States and Canada.
 
“We’ve had overwhelmingly positive response from our field tests of DataDrive and continue to tweak the tool to meet our customers’ needs,” said Cummings. “While we’re known for our great products and excellent service reputation,  it’s important  that we  deliver  an innovative solution like DataDrive to the market.”
 
To learn more, visit goodyearep.com/datadrive. Distributors can also contact their Goodyear Engineered Products sales managers for demonstrations of the innovative tool,  including detailed suggestions for inventory optimization and local sales leads.
 
Veyance Technologies, Inc. is the exclusive manufacturer of Goodyear Engineered Products worldwide. In addition to automotive aftermarket products, Veyance manufacturers and markets Goodyear-branded air springs, power transmission products, conveyor belts and services, industrial and hydraulic hose, rubber track and molded products. GOODYEAR trademarks are used by Veyance Technologies under license from The Goodyear Tire & Rubber Company. For more information go to http://www.goodyearep.com/.
 

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