Identifix Direct-Hit Growth

Identifix Direct-Hit Grows at Rapid Pace to 25,000 Subscribers and More Than One Million Vehicle Look Ups per Month

Identifix, one of the nation's premier sources of online and hotline vehicle diagnostic, maintenance and repair information, recently announced that the company has experienced unprecedented growth in the first half of 2010.

Identifix, one of the nation’s premier sources of online and hotline vehicle diagnostic, maintenance and repair information, recently announced that the company has experienced unprecedented growth in the first half of 2010, with the number of vehicles looked up by subscribers to the company’s Direct Hit product reaching over one million  per month. This is an increase of 14 percent over the last year.  Subscribers have also grown at a fast pace; from 22,000 in 2009 to 25,000 currently, an increase of 3,000 in just the first six months of 2010.

Direct-Hit is Identifix’s subscription-based online diagnostic resource offering real-world, proven diagnostic and fix information. It was developed from over 3.6 million Identifix Repair Hotline calls to the company’s staff of more than 45 ASE Master, L1 Carline Specialists. Direct-Hit delivers more than 400,000 Hotline Archives that contain symptoms, associated short-cut tests and confirmed fixes. Direct-Hit is updated with more than 6,000 new entries added to the database each month.

“Our growth is a combination of increasing both the subscriber base and the number of confirmed fixes on the site. Subscribers are thus even more inclined to use Direct-Hit because they are that much more likely to find a fix for the vehicle/problem frustrating them,” said Jeff Sweet, Identifix president.

“I can no longer do my job without Direct-Hit. Accessing the information in Direct-Hit is routine; I use it before I even look at the car.  When a customer comes in with a symptom I go straight to the site and look for pattern failures and confirmed fixes.  This allows me to begin eliminating possibilities a lot faster and often fix cars in a few minutes instead of a few hours.  I cannot understand how any shop can work without it,” stated Tom Bowles, owner of Tom’s Repair Service in Lottsburg, VA.

Direct-Hit enables technicians to perform repairs profitably and accept repair services on jobs that otherwise might have been turned away. The company also serves as a content supplier to Microsoft’s MSN.Auto website, providing data on used vehicle reliability and reparability.  

About Identifix:
Identifix is a wholly owned subsidiary of Service Repair Solutions, Inc. (SRS), which Inc. Magazine ranked in 2009 as the 63rd fastest growing independent software company in the United States.  Since 1987, Identifix has evolved into the nation’s best source for knowledge of what breaks on vehicles, what vehicles it breaks on, and how to fix those vehicles correctly. The knowledge base is created from data gathered from the more than 250,000 annual calls it receives from technicians seeking diagnostic assistance for vehicle repair problems; its staff of 45 master technicians (with more than 1,000 years combined years of experience performing vehicle diagnostics); and the nation’s most comprehensive on-site library of factory vehicle service information. Identifix products and services include: Repair Hotline, Direct-Hit, Repair Trac, and consulting services to automotive equipment manufacturers.  For more information visit

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