Honeywell Friction Materials has introduced a new, enhanced online catalog for the Bendix brand, which allows users to input the VIN to find the appropriate part number.

Honeywell Friction Materials improved its user e-catalog experience after conducting qualitative research and securing comprehensive feedback from customers.

Now, users are able to easily access a search function from anywhere on the Bendix website. After entering the VIN into the search, users will be directed to a page with the exact Bendix part recommended for the vehicle, with specifications and a link to a troubleshooting video. Having this comprehensive information available saves time and helps eliminate the need for a phone call with a rep or distributor, according to Honeywell.

These new upgrades come on the heels of several e-catalog enhancements Honeywell Friction Materials made earlier this year. In May, the company put a system in place so that industry standard-formatted files can easily be generated for all of its customers. The company also launched the Bendix catalog app for smartphone users, allowing repair shop technicians and do-it-yourselfers to look up parts information and access images and product specs with the touch of a button.

According to Honeyewell, the e-catalog initiative, a major focus for the company in 2012, is part of the new Bendix website rollout, which has been designed with a simple interface that helps users quickly find what they’re looking for. The new site is set to launch this November.

“We designed the part search function to be an indispensable tool and not just a repository of information,” said Grif Jordan, product marketing manager at Honeywell Friction Materials. “The content is connected to mimic the technician’s workflow. After they identify a part, any additional Honeywell alternatives reflecting either greater value or performance upgrades compatible with their search are listed to provide even greater product selection. Users will also have the appropriate ordering detail, any specific installation notes, links to troubleshooting training videos and even third-party forum discussions on the product collected for them without having to go search additional sites or navigate through exhaustive asset libraries to find the right detail.”