Hansa Motors: Do What You Love, Love What You Do

Hansa Motors: Do What You Love, Love What You Do

Is More Traffic Headed Your Way?

There has been a lot written in the last couple of years in business-to-business OEM and aftermarket magazines about how the car companies and car dealers are looking to increase service business at the dealerships. This focus on increasing activity in the bays is the result of improvements in the quality of vehicles that has resulted in less warranty work for the dealerships.

What got me thinking a little more on this subject was all the recent news about some pretty significant recalls. The Sept. 12, 2005 issue of Automotive News has a headline that reads “Big week for re-calls: almost 5 million.”

The brief article goes on to say, “The U.S. auto industry recalled more cars than it sold last week.”

Recalls are obviously an expensive proposition for the automakers. Nobody wants to admit that there is a potential problem with the product the customer just spent tens of thousands of dollars on. But some dealers, on the other hand, see it as a great opportunity to drive customers into their dealerships.

That raises a few questions.

  • Will these recalls fill the dealership bays?

  • Will it interrupt the dealerships’ scheduling of non-warranty work?

  • Will the recalls help or hurt the customers’ relationship with the dealership?

  • Will it allow the dealership to show off its great customer service?

  • Or will it strain the relationship, thus driving more business to your shop?

If you answered “yes” to any of these questions, then the ball is back in your court to make sure that your shop is prepared to service these customers.

Do you have enough technicians? Are they well trained? Have you been de-laying equipment purchases? Does the shop need a thorough cleaning or a fresh coat of paint? You know the drill.

I bring up the issue of recalls as an excuse to provide you with a wake-up call that there is a massive population of vehicles on the road that need service. It is well documented how the car dealers have been investing in their facilities. They are working very hard to make any visits to their location a true “experience.”

Vehicle owners have a choice, your shop or the dealership. Let’s make it an easy decision for them.

You May Also Like

Child Labor for Repair Shops

This could be a chance to introduce teenagers to the auto care industry.

I saw something while walking into a retail parts store recently. It was a large sign stating they’re hiring at age 16. I think this is a brilliant move! It could help solve some labor shortages while creating future employees for the auto care industry.

I realize this could be a polarizing issue for those on both the left and right. Some see it as a pro-business move to alleviate post-pandemic labor shortages. Others see it as a way for big corporations to hire cheap labor. Myself? I am taking the long-term view on the opportunity because it is a chance to introduce teenagers to the auto care industry.

MEYLE Expands Electronics, Sensor Product Portfolio

The focus is on assistance systems and engine and transmission management, with more than 300 new part numbers.

FCS Introduces 42 New Numbers in May

Complete strut assemblies, shock absorbers, shock absorber assembly kits and suspension struts for popular VIO applications are included.

Philips Ultinon Drive 5000 LED Lightbar Line Expands

Lumileds has expanded the Philips Ultinon Drive 5000 series to include eight models.

DMA Adds New BrakeMaster Coverage

New coverage for Ford and Chevy includes popular pickup trucks and SUVs.

Other Posts
Non-Competes

The FTC’s rule is set to take effect in about four months, unless it is blocked by legal challenges.

Akebono Expands Severe Duty Disc Brake Pad Kits

Akebono said it expanded its severe-duty ultra-premium disc brake pad line by 14 new part numbers.

GSP Releases New CV Axle Part Numbers

GSP said 14 new CV axle part numbers are in stock and ready to ship.

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.