Hankook’s EV Tire Wins 4 Red Dot Design Awards

Hankook’s EV Tire Wins 4 Red Dot Design Awards

Hankook Tire's EV-exclusive tire brand iON has won awards in the Product Design category.

Global tire maker Hankook Tire announced that its electric vehicle (EV) tire brand, iON, has won four awards in the Product Design category at the Red Dot Design Award 2023. The awarded products include iON evo, iON evo AS, iON i*cept, as well as iON, the official EV racing tire for the ABB FIA Formula E GEN 3 vehicle.

In May last year, Hankook Tire launched the iON brand globally, starting from the European replacement (RE) tire market. Designed from the ground up for high-performance premium electric vehicles, the iON features a balanced set of characteristics such as low noise, rolling resistance and high mileage. The brand has since become a global leader in electric vehicle tire brands, sold in major EV markets including Europe and North America.

As the official tire supplier for the ABB FIA Formula E World Championship, iON racing tires for electric vehicles have been developed specifically for the newly introduced, third-generation (GEN3) racing cars. Hankook Tire’s Evolution Technology applied in iON provides excellent grip and handling performance in all driving conditions, ensuring the best racing performance.

The iON was developed considering the entire process from raw material procurement to tire production and recycling, using eco-friendly materials in the production process. The entire inventory of tires used during the race is recycled completely through a pyrolysis process. This environmentally conscious approach has earned Hankook Tire 15 Red Dot Design Awards since 2013, including the prestigious Luminary Award in 2015, making it the first company in the global tire industry to receive the award.

Moreover, Hankook Tire has been recognized for its design competitiveness by globally recognized competitions such as the “iF Design Award” and the “IDEA” as early as 2012 in addition to the Red Dot Design Award, widely considered as one of the top three design awards in the world. The Red Dot Design Award evaluates industrial product design in the categories of Product Design, Brand & Communication Design, and Design Concept. This year, more than 20,000 products were entered from 51 countries around the world.

You May Also Like

Branford Public Schools Award $60M Transportation Contract to Zum

Within five years, Zum will transition Branford to a 100% electric school bus fleet, the first in Connecticut.

Branford Public Schools (BPS) has awarded a $60 million, 10-year transportation contract to Zūm. With this decision, within five years, Zum will transition Branford to a 100% electric school bus fleet, the first in Connecticut.

"Zum is leading the charge for safe, efficient, equitable and sustainable student transportation nationwide, and we are proud to be partnering with Branford's school community," said Ritu Narayan, founder and CEO at Zum. "We look forward to working with them starting in the 2024-25 school year and improving the lives of children, families, drivers and school administrators."

Can You Jumpstart an EV?

First thing’s first: Find the LV battery, which could be anywhere in the vehicle.

Mullen Road Tests Solid-State Polymer Battery Pack

The results met or exceeded all requirements targeted for the first drive cycles for energy usage and driving range.

TurnOnGreen, Endliss Power Team up to Expand EV Charging

TurnOnGreen said it will leverage EPI’s expertise in administering and executing power purchase agreements with commercial clients.

TELO Announces Funding by Neo for Electric Truck Build

Closing the fundraising round further validated TELO’s prediction of where the EV industry is headed, said Jason Marks, co-founder and CEO.

Other Posts

How Regenerative Brakes Operate

Regenerative braking is a hybrid’s first choice for braking.

ChargeLab Study Reveals EV Consumers’ Charging Preferences

While 86% of EV drivers can charge at home, over half still rely on public chargers, according to the survey.

BorgWarner Signs Agreement for LFP Battery Packs

It will be the only non-OEM localized manufacturer with rights to localize LFP battery packs for commercial vehicles.

Tesla Wheel Bearing Replacement

The process of replacing the hub unit on a Tesla is the same as many cars and light trucks.