The “Show Your Mobil 1” challenge invites fans to show the world how they feel about Mobil 1 and NASCAR by creating a commercial expressing the strong connection between NASCAR and the official motor oil of the motorsport. The winner gets to see his or her commercial on national television during a NASCAR Sprint Cup Series event, and finalists speed away with hefty prizes as well. There’s plenty to compete for – the grand-prize winner will be awarded a viewing party to celebrate the airing of the commercial, as well as an all-expenses-paid trip to a 2010 NASCAR Sprint Cup Series race.
Find out more about the contest, by visiting www.ShowYourMobil1.com. Applicants may upload their 30-second videos Aug. 1-31. A panel of judges will review eligible submissions and select five finalists Sept. 1-13. All finalists will win a $1,000 Mobil 1-branded gift card. From Sept. 14 through Nov. 15, voting will be conducted on the five finalists’ video spots. Anyone who registers is able to vote. Consumers are encouraged to return daily to vote and, as a result, daily prize giveaways will be offered in a random drawing at the end of each day. There are five different daily prizes, which include $500 gift cards, stadium kits (backpack cooler and stadium seat), captain’s chairs, spectator cooler chairs and deluxe auto kits (jumper cables, air gauge, emergency kit).
The video spot with the most consumer votes at the end of the contest wins. The grand-prize winner’s video will air on national television during a NASCAR event in 2010. The “Show Your Mobil 1” champion will also receive a trip for two to a 2010 NASCAR-sanctioned event, a flat-screen TV and a viewing party catered for 15 friends to watch the spot air live. The winner will be announced in late November.
The 2009 NASCAR season marks the seventh consecutive year in which Mobil 1 is the Official Motor Oil of NASCAR.
