Get Dirty with Kenny at Federated's "House"

Get Dirty with Kenny at Federated’s “House”

It's back and better than ever. The exclusive Federated Car Care promotion is gearing up for another great run in 2012. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the "King of Dirt" himself, Federated's own Kenny Schrader.

It’s back and better than ever. The exclusive Federated Car Care promotion is gearing up for another great run in 2012. This annual dirt track driving experience will take place at the newly named Federated Auto Parts Raceway at I-55, located outside of St. Louis and owned and operated by the “King of Dirt” himself, Federated’s own Kenny Schrader.

“The ‘Get Dirty with Kenny’ promotion is one of the most popular events we conduct for our Car Care Center members,” said Phil Moore, senior vice president of Federated Auto Parts. “The feedback we get every year from our members and their customers is phenomenal. The main reason everyone has such a good time is because our host, Kenny Schrader, puts on a great show. However, as we warn the winners every year, while Kenny is a great guy off the track, when he gets behind the wheel, he’s all business.  I think that’s what our winners love about the experience!”

The “Get Dirty with Kenny” sweepstakes offers Federated Car Care Center members the opportunity to race with NASCAR driver and dirt track legend Schrader as well as get a behind the scenes look at the racing business. To be eligible to win a chance to “Get Dirty with Kenny,” a shop must be enrolled as a Federated Car Care Center member by July 15, 2012. All Federated Car Care Center members in good standing are automatically registered to earn a chance to win an all-expense paid trip to Schrader’s Federated Auto Parts Raceway at I-55 in Pevely, MO.

The Federated Car Care Center program is one of the fastest growing, complete support programs for some of the nation’s finest automotive service providers. To become a Federated Car Care Center member or for more information, contact your local Federated Auto Parts distributor.

To find out if you are up to the “dirty” challenge, visit www.federatedautoparts.com.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.