Gates Introduces New Automotive Accessory Belt Drive System Display

Gates Introduces New Automotive Accessory Belt Drive System Display

The Automotive Aftermarket division of Gates Corp. has introduced a new interactive Accessory Belt Drive System (ABDS) display and sales support materials.

The Automotive Aftermarket division of Gates Corp. has introduced a new interactive Accessory Belt Drive System (ABDS) display and sales support materials.

According to the Car Care Council, one in five vehicles on the road today needs a new belt. Due to advancements in belt construction and rubber compounds, it is difficult to detect when a belt is worn past its service life and needs to be replaced. To assist distribution channel partners and automotive service providers with educating consumers on the importance of their vehicle’s accessory belt drive system and the benefits of proper maintenance, Gates has created this sales tool and visual aid.

“With the success of our recent Timing Belt display and the need for increased serpentine belt inspection and replacement in the marketplace, we have created an ABDS display to promote the importance of inspecting and replacing belts, tensioners, and pulleys when needed,” said Dave Miller, Gates aftermarket VP of marketing. “Our campaign focuses on a ‘system’ approach to diagnosing belt wear issues, and the display is a great way for our customers to show consumers exactly why these parts are important to optimum engine and accessory drive performance.”

The display, which is 12 inches wide, 27 inches high and 6 inches deep, can be placed on a countertop or mounted to a wall and features a drive system replica including a serpentine belt, crank pulley, automatic belt tensioner, idler pulley, water pump/fan pulley, alternator/alternator decoupler pulley and power steering pulley. The North American display is bilingual and includes English and Spanish sales aids, while the Canadian version is in English and French.

In addition to the display, the ABDS display kit includes drive system diagnostic tools for professional technicians and sales aids to capture consumer attention. Each kit is shipped with everything needed to educate consumers and show them the value of a complete system repair and includes:

• Laser Alignment Tool – Confirms proper alignment of belt drive system.

• Belt Wear Gauges & Instruction Cards – Used to determine wear of serpentine belts.

• Customer Waiting Area Poster – Captures consumer attention in and encourages request for belt inspection.

• Consumer Brochure – Explains how the belt, tensioner, and pulleys work together as a team to ensure system is operating at peak efficiency.

• Counter Mat – Illustrates system approach showing the functions of individual components and symptoms of worn belts, tensioners, and pulleys.

• Belt Stick Sample – Visual aid to help consumers understand when a belt is ready for replacement.

• Belt & Tensioner Rebates – Three $20 consumer rebates off the purchase of a Gates Micro-V AT belt and DriveAlign tensioner.

The part number for the ABDS Display Kit is No. 91046 and can be ordered through participating distribution channel partners. To learn more about the Gates ABDS display, visit or contact your Gates sales representative.


You May Also Like

AP Emissions Unveils August New Product Announcement

10 new 46-state Federal EPA part numbers have been released.

AP Emissions is pleased to announce the release of 10 new 46-state Federal EPA part numbers covering more than 3 million vehicles in operation.

The newly released part numbers and their application coverage are:

-Part #s AP 644240 / CATCO 5447 / Eastern 30662, 2015-2019 Lincoln MKC 2.3L Front, VIO: 29,450

-Part #s AP 645141 / CATCO 9640 / Eastern 30669, 2018-2023 Ford Expedition 3.5L Right; 2018-2023 Lincoln Navigator 3.5L Right, VIO: 409,150

Hunter Engineering Expands Supply Capabilities in Missouri

Company continues to efficiently serve customers despite supply chain challenges.

Autel Adds EV Diagnostics, Maintenance to Class Roster

Classes are intended for current and potential owners of Autel EV diagnostic tablets.

SMP Expands Emission Control Program

SMP’s Emission Control program offers more than 1,500 EVAP components and 4,000 products for crankcase and EGR emissions.

Schaeffler Recognized as PACE Award Finalist

The company was named an award finalist for its eRocker System.

Other Posts

Stellantis Expands, Enhances Parts Business

Stellantis’s bproauto aftermarket parts brand is expanding to North America with 30 parts categories.

FCS Adds 57 New Numbers

All of these units are in stock and ready to ship on the FCS website.

Autel Releases 2023 ADAS Calibration Coverage

The new DTC analysis feature provides detailed fault cause possibilities, and suggested fault solutions.

SEMA Awards 80+ Scholarships, Employee Loan Forgiveness

The scholarship winners include 87 students, while 17 employees of SEMA-member companies received loan forgiveness.