Gabriel Announces Interactive Point Of Purchase Displays
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Gabriel Announces Interactive Point Of Purchase Displays

The display simulates realistic traveling characteristics encountered by shocks in everyday use.

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Gabriel (Ride Control, LLC)
, has announced its new educational interactive Point of Purchase displays, which invite consumers to learn about ride control. The display simulates realistic traveling characteristics encountered by shocks in everyday use. It is designed to provide customers with understandable and useful information on shock absorbers and struts and their important role in automotive comfort and safety.

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Featuring technically accurate but easy to understand information on how shocks and struts affect a vehicle’s stopping capabilities, the company says the interactive displays also include additional signs that indicate worn or failed ride control. The Point of Purchase displays are due to be tested in partnership with a major retail store – 300 outlets across the U.S. will be participating in the test.

The innovative display becomes animated when the handle is turned, spinning a “road” on which the wheels are resting. Whenever the wheels hit a pothole in the road, the bad shock wheel falls into the hole, while the good shock glides across the pothole. This illustrates the damping characteristic of a functioning shock. The company says the Gabriel display takes great care to simulate realistic, authentic road conditions and traveling characteristics so true comparisons can be seen between between worn and new shocks.

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The new Point of Purchase displays also provide details on how stopping distance is affected by bad shocks.

“Our overall intent is to show people how ride control works, so they can understand what failing shocks and struts are actually doing to their vehicle,” said Jonathon Gore, marketing director at Gabriel. “The display will really immerse people in the sound, feelings and sights of ride control.”

For more information, check out this video featuring Gabriel’s new interactive display.

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