Federated Auto Parts will be the presenting sponsor at four ARCA races in 2009 starting with the Kentuckiana 200 at the Salem Speedway in Salem, IN, on April 5. Federated will also sponsor ARCA races in Toledo, OH, on May 17 and Sept. 4 and in DuQuoin, IL, on Sept. 7.
“ARCA is truly one of the most exciting series in auto racing today and Federated is honored to be associated with these great races and drivers,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “Most of the top NASCAR drivers today started in ARCA so this is great opportunity to be associated with the rising stars of racing. In addition, ARCA offers us a terrific way to entertain our customers with hospitality events. Being involved with ARCA is a win-win situation from a sales and marketing standpoint for all involved.”
Besides sponsoring the four ARCA races, longtime Federated spokesperson and NASCAR driver Ken Schrader will drive a Federated sponsored vehicle in the four ARCA events. Schrader will also drive a Federated car in over 100 dirt track races in 2009 as well as select Camping World Truck series races.
For more information, visit www.federatedautoparts.com.