Federated Teams Up with Ken Schrader Racing in 2010

Federated Teams Up with Ken Schrader Racing in 2010

Continuing its longstanding partnership, Federated Auto Parts will once again sponsor NASCAR driver Ken Schrader and Ken Schrader Racing for the 2010 race season.

Continuing its longstanding partnership, Federated Auto Parts will once again sponsor NASCAR driver Ken Schrader and Ken Schrader Racing for the 2010 race season.

“We are honored to continue our association with Ken Schrader and his race team this year,” said J.R. Bishop, director of racing and event marketing for Federated Auto Parts. “We have had an outstanding relationship with Kenny for many years and he has helped spread the word about Federated.  Kenny relates to our members and customers because, just like them, he is a hard-working, small business owner. We look forward to another great year with Kenny.”

Schrader will continue in his role as the official spokesperson for Federated Racing and Federated Car Care Centers.  Federated will also continue on as the “Official Auto Parts Supplier” of Ken Schrader Racing and Schrader will be one of the instructors for Federated’s “Dream Race Weekend Sweepstakes.”

In 2010, Schrader will drive a Federated sponsored vehicle in select NASCAR Camping World Truck Series races and ARCA Series races. Federated will also sponsor Schrader and his race team in over 50 dirt track events.  This grass roots racing program gives Federated members a local promotional vehicle in markets in their respective areas of the country.

For the third straight year, Schrader will be the host and instructor for the “Get Dirty with Kenny” sweepstakes where Federated offers its Car Care Center members a chance to race Schrader at his I-55 Raceway in Pevely, Mo.  

“Once again we our looking forward to the popular ‘Get Dirty with Kenny’ promotion for our Car Care Center members,” continued Bishop.  “Kenny has been an integral part of the great success of this promotion and the 2010 event promises to be even better as we will be making some additions that will make it even more exciting for the winners.”

For more information, visit www.federatedautoparts.com.

You May Also Like

Autoshop Solutions Partners with BlueRecruit

The two are working together to help bring exceptional technicians, mechanics, and service writers to Autoshop customers’ garages.

Autoshop Solutions has partnered with BlueRecruit, to help their customers find the right talent for their shops.

“We could not be more excited to partner with Autoshop Solutions. Daily, we hear from garage owners of the difficulty they are experiencing finding and connecting with talent. That is why this partnership allows us to better serve the thousands of garages that know and trust our friends at Autoshop Solutions. We could not find a better industry partner to work with,” said Rich Camacho, CEO of BlueRecruit. “Our mission at BlueRecruit is to provide America’s workers a revolutionary path to success, and this partnership is a perfect step on the way to achieving that goal.”

Honda, Ascend Elements partner on EV battery materials

Ascend Elements has recycled used lithium-ion batteries for American Honda Motor Co. since 2021.

Bosch Releases 52 Aftermarket Parts in Q1

The new Bosch products includes three braking parts, 16 fuel and water pumps, two ignition coils, 30 sensors and one fuel injector.

BCA Bearings Announces 2023 Summer Cruisin’ Promotion

The Summer Cruisin’ promotion runs from April 1 through June 15, 2023.

Standard Motor Products’ ABS Sensors Line Expands

Standard offers more than 2,600 ABS Sensors fitting import and domestic vehicle

Other Posts

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Bartec USA To Host TIA’s ATS Class at Their Facility

Classes will be held from April 25-28.

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.