Federated 400 NASCAR Sprint Cup Race Set For Sept. 6 At Richmond International Raceway

Federated 400 NASCAR Sprint Cup Race Set For Sept. 6 At Richmond International Raceway

For the third consecutive year, Federatedwill sponsor the Federated Auto Parts 400 NASCAR Sprint Cup Series race at the Richmond International Raceway (RIR). This year’s Federated 400, the “One Last Race to Make the Chase,” is scheduled for Saturday, Sept. 6 at 7:30 p.m. EDT. The race will be televised nationally on ABC-TV.

Last year, more than 2,000 Federated members and customers joined a near capacity crowd at RIR to witness Carl Edwards capture the checkered flag at the Federated 400. In addition, more than 5 million television viewers watched the race on ABC.

“Our members and vendor partners have embraced our race sponsorship,” said J.R. Bishop, director of motorsports and event marketing for Federated Auto Parts. “Not only is it an exciting weekend of racing and hospitality, but the feedback we have received from our members and suppliers is that a lot of business gets done during race weekend.

“Our vendor expo held at the track on race day is a big hit and this year, several of our vendors are conducting their own ‘Suite Deal’ promotions, where winners will get a chance to watch the Federated 400 from a luxury suite at the track.”

NASCAR legend and longtime Federated spokesperson Kenny Schrader will be on-hand the entire weekend and will join the “Suite Deal” winners at the race. Schrader also will conduct a driving experience at the RIR the day after the race for several lucky contest winners.

“RIR’s long-term partnership with Federated Auto Parts is one of the best in all of NASCAR,” said Dennis Bickmeier, president of the Richmond International Raceway. “Not only does Federated entitle one of the most prestigious events on the schedule – the final race before the Chase for the NASCAR Sprint Cup – but they also activate like no other sponsor in the sport. With hundreds of Federated members and customers enjoying The Midway, hospitality pavilion, pit road and grandstands, you can’t walk very far without seeing the famous orange and blue associated with Federated. We’re looking forward to many more years of having them on board as one of our best and most visible partners in the RIR family.”


You May Also Like

SMP Introduces 276 New Part Numbers

Included in the release is new coverage for 77 product categories.

Standard Motor Products (SMP) has introduced 276 new part numbers since the start of the year. Included in the release is new coverage for 77 product categories, and 43 part numbers for 2022 and 2023 model-year vehicles.

Evident in this release is SMP’s continued commitment to the hybrid and electric vehicle market through its Standard and Four Seasons brands. This release includes a universal Battery Pack Charging Cord for electric vehicles, as well as a multitude of parts for hybrid vehicles. Brake Pedal Travel Sensors are now offered for several hybrid models, including the 2017-11 Lexus CT200h and 2019-2014 Toyota Highlander. Park Assist Cameras are now available for the 2012-2010 Lexus HS250h, and a Power Sunroof Motor is now available for the 2020-2013 Nissan Pathfinder. A total of 88 new Sensors, Switches, Actuators, and Connectors have also been added, including Power Door Lock Actuators, Charge Air Coolers, and Vehicle Speed Sensors, expanding SMP’s powertrain-neutral coverage.

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Other Posts

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.