Federal-Mogul's Champion Brand Surpasses 100,000 Facebook 'Likes'

Federal-Mogul’s Champion Brand Surpasses 100,000 Facebook ‘Likes’

Federal-Mogul has reported that its Champion brand of spark plugs, wipers and chemical additives has surpassed 100,000 "Likes" on Facebook and is now adding hundreds of new fans each day as a result of an aggressive digital advertising program and innovative grassroots marketing initiatives.

Federal-Mogul has reported that its Champion brand of spark plugs, wipers and chemical additives has surpassed 100,000 "Likes" on Facebook and is now adding hundreds of new fans each day as a result of an aggressive digital advertising program and innovative grassroots marketing initiatives.

The brand’s Facebook page features a variety of contests and other opportunities to learn more about "Performance Driven" Champion products, driving its popularity in the social media sphere.

"Millions of consumers and racing enthusiasts are connecting with Champion for the first time through Facebook, our relationship with Kevin Harvick, the ‘Search for a Champion’ video contest and other grassroots programs," said Federal-Mogul Brand Strategy Manager Jessica Wynn. "The end result is that these consumers are far more likely to choose Champion spark plugs and other products for their automobiles, ATVs, snowmobiles, boats and lawn-and-garden equipment."

The Champion Facebook page highlights the brand’s exclusive marketing relationship with Harvick, driver of the No. 29 Richard Childress Racing Chevrolet in the NASCAR Sprint Cup Series. Harvick is in regular contact with Champion followers through the monthly #ChampionChat social media series via Twitter, Tweetchat.com and VYou.com, as well as his involvement as a judge in the "Search for a Champion" contest, which this year will award $125,000 in Champion sponsorships to racers who submitted two-minute video entries at www.AlwaysaChampion.com. Consumers who log on to the site and vote for their favorite videos are automatically entered into sweepstakes drawings for free Champion T-shirts and posters.

For more information regarding the Champion brand’s grassroots marketing programs, simply visit www.facebook.com/championparts and www.AlwaysaChampion.com. To find the right Champion spark plug for any engine, simply use the convenient www.FMe-cat.com electronic catalog or, for non-automotive applications, the www.GetChampion.mobi eCatalog for mobile devices.

 

You May Also Like

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage.

The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Other Posts

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.