Federal-Mogul's Champion Brand Goes Live with New Virtual Reality 'AlwaysAChampion.com' Website

Federal-Mogul’s Champion Brand Goes Live with New Virtual Reality ‘AlwaysAChampion.com’ Website

There's an exciting new destination on the World Wide Web for performance-driven consumers and professionals: AlwaysAChampion.com, a behind-the-scenes virtual reality experience featuring Federal-Mogul Corporation's legendary Champion spark plug brand.

There’s an exciting new destination on the World Wide Web for performance-driven consumers and professionals: AlwaysAChampion.com, a behind-the-scenes virtual reality experience featuring Federal-Mogul Corporation’s legendary Champion spark plug brand.

Developed in conjunction with the Champion brand’s 100th anniversary, AlwaysAChampion.com celebrates the heritage of one of the industry’s best known and most respected brands by looking into the future of ignition technology for the next generation of hardworking engines. The unique, new global site features key Champion milestones over the past 100 years and takes visitors into the “Champion Garage,” where they will be able to compete for a wide range of attractive prizes through the Champion “Crew Chief Challenge” interactive driving skills competition.

“This powerful new web-based experience encourages consumers and professionals alike to join the performance-driven culture that has made Champion one of the world’s most innovative brands,” said Lou Kafantaris, group brand manager, Aftermarket, Federal-Mogul. “Visitors will be able to test their crew chief skills through the interactive challenge, look up Champion spark plugs for their vehicles, enter the ‘Performance Driven Sweepstakes’ and order a Champion merchandising kit, among several other activities.

“This is just one of many activities planned for the Champion brand’s centennial celebration.”

The cornerstone of AlwaysAChampion.com is the virtual reality “Champion Garage,” where visitors can meet racing professionals, watch exciting new motorsports videos, access free online and mobile downloads, look up Champion parts and play a “Crew Chief Challenge” interactive game to earn attractive prizes. Parts professionals, technicians and consumers also can sign up to receive the brand’s new “Always a Champion” merchandising kit.

Established in 1907, the Champion brand is celebrating its performance-driven heritage by looking forward to future generations of innovative products for the automotive industry. The brand’s iconic red-and-black bowtie logo – already a familiar sight for millions of consumers worldwide – will gain unprecedented exposure throughout the campaign at racing venues, in service garages, parts stores, national retail locations and other locations.

For more information regarding the Champion brand’s 100th anniversary and AlwaysAChampion.com, visit the new website, contact your Champion supplier or write to: Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033.

You May Also Like

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Registration is now open for Mitchell 1’s shop management workshop, scheduled for April 27-29 in Orlando, Florida. The workshop is designed to help professional service advisors and shop owners unlock the full potential of Manager SE and ShopKey management systems to improve efficiency and grow their businesses.

“Attendees will have the opportunity to learn new features, best practices and tips-and-tricks to leverage more of the workflow capabilities within their shop management systems,” said Tim McDonnell, Mitchell 1’s senior product marketing manager for Manager SE. “The sessions will also highlight new features, uncover strategies that attendees can use to maximize their efficiency with repair service opportunities and enhance their relationships with customers by way of expanded communications.”

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

Other Posts

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.

.01 Micron Superstar Filter

The .01 Micron SuperStar Filter includes a differential pressure gauge and comes with mounting brackets.