Automotive and lawn-and-garden parts professionals throughout the U.S. who recommend Champion spark plugs for customers’ spring tune-ups can qualify for weekly giveaways of the latest mobile MP3/video players and $500 “Secret Shopper” rewards through the Champion Spring Tune-Up promotion.
Now through May 31, Federal-Mogul is offering mail-in cash rebates of up to $48 to consumers who rely on premium Champion automotive spark plugs, the Champion Lawn Mower Tune-Up Kit and/or Champion EZ Start lawn mower plugs. To help spread the word about these consumer offers, Federal-Mogul will also offer free incentives to parts professionals who “talk up” a Champion tune-up during the promotional period.
Here’s how the program works: When customers request spark plugs for any tune-up, counter professionals simply need to recommend and sell premium Champion Iridium, Champion Double Platinum or Champion Platinum Power automotive plugs, Champion EZ Start lawn mower plugs and/or the Champion Lawn Mower Tune-Up Kit. The parts professional then should write his or her name on the customer’s rebate redemption reminder card; when the customer submits the online rebate redemption form and includes the counterperson’s name, as indicated the counterperson will automatically be entered into one of the six weekly drawings for free mobile MP3/video players. In addition to the free drawings, counter professionals are eligible to win $500 cash rewards in weekly Champion “Secret Shopper” calls all they need to do is remind the Secret Shopper that Champion is offering valuable rebates during the Spring Tune-Up promotion.
Champion Iridium spark plugs, available with a $2.50-per-plug consumer mail-in rebate during the promotional period, offer maximum performance regardless of engine or ignition type. Each plug has an extremely fine-wire iridium center electrode that is “laser-locked” to the center electrode, and a platinum V-trimmed ground electrode to ensure the longest life and greatest erosion resistance. Champion Double Platinum Power spark plugs ($2-per-plug mail-in consumer rebate) have platinum on both the center and ground electrodes for longer life and minimal wear. Champion Platinum Power spark plugs ($1.50-per-plug mail-in consumer rebate) use a platinum pad welded to a nickel alloy center electrode for long life.
For home do-it-yourselfers, Federal-Mogul’s all-in-one Champion Lawn Mower Tune-Up Kit ($5 consumer mail-in rebate) and Champion EZ Start spark plugs ($1-per-plug consumer mail-in rebate) help ensure superior mower performance throughout the year. Winner of the “Best in Show” packaging award during the 2008 Automotive Aftermarket Products Expo (AAPEX), the Champion Lawn Mower Tune-Up Kit includes a Champion EZ Start spark plug, air filter, fuel stabilizer and replacement oil packaged in a clear two-piece PVC container that also serves as an oil spout and used-oil receptacle.
For additional information and to receive point-of-sale materials, rebate reminder cards and other Champion Spring Tune-Up promotional items, contact your Champion spark plugs supplier or write to: Champion Tune-Up Promotion, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033. The mail-in consumer rebate forms are available online at www.championspringtuneup.com.