Federal-Mogul Launching Year-Long Multi-Brand Campaign to Drive Demand for Premium Repair Solutions

Federal-Mogul Launching Year-Long Multi-Brand Campaign to Drive Demand for Premium Repair Solutions

Federal-Mogul Corporation is launching an extensive, fully-integrated campaign designed to reinforce the message that longer lasting, better performing premium replacement products are today's best option for professionals and do-it-yourselfers performing virtually any common automotive repair.

Federal-Mogul Corporation is launching an extensive, fully-integrated campaign designed to reinforce the message that longer lasting, better performing premium replacement products are today’s best option for professionals and do-it-yourselfers performing virtually any common automotive repair.

The innovative Federal-Mogul Smart Choice campaign, which will begin in late February and extend throughout 2010, has been developed in response to extensive consumer research showing that in spite of economic worries, today’s vehicle owners prefer replacement products that: 1.) are specifically engineered for their vehicles; 2.) help improve vehicle performance; 3.) help extend their vehicles’ service life; and 4.) provide a safer, more reliable vehicle.

The campaign will receive extensive advertising and editorial support through print and electronic media across North America and will be reinforced through in-store point-of-sale materials and a new campaign website to promote products and announce campaign news and updates.  In addition, attractive cash incentives will be offered to consumers who choose to maintain or repair their vehicles with premium products available through Federal-Mogul.

Federal-Mogul’s leading brands featured in the promotion cover all major powertrain and vehicle system repair categories and include: ANCO wipers, Champion spark plugs, Wagner ThermoQuiet brake pads and shoes, and Wagner lighting products.

Federal-Mogul is a leading supplier to original equipment manufacturers around the world, with products on more than 250 global vehicle platforms and 700 powertrains. The company’s original equipment leading technology and innovation, global manufacturing presence, extensive engineering capabilities and strong financial position lead to superior products, services and long-term support for the aftermarket.

“Now more than ever, consumers are looking for the smart choice when it comes to keeping their vehicles on the road.  Recent research confirms that today’s vehicle owners increasingly plan to keep their cars longer and drive more miles before considering a replacement vehicle,” said Jay Burkhart, Senior Vice-President, Global Aftermarket for Federal-Mogul. “Our research has also shown that vehicle owners strongly prefer premium repair solutions when they are available in conjunction with special offers. This aggressive new campaign will help connect consumers with parts providers and service shops that offer Federal-Mogul’s premium brands and products.”

For additional information regarding the Federal-Mogul Smart Choice program, contact your Federal-Mogul supplier or write to: Smart Choice, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, MI 48033. Service providers may contact their Federal-Mogul sales representative for Smart Choice promotion details.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.