Fans Will Drive Unique #Indy500orBust Social Media Campaign

Fans Will Drive Unique #Indy500orBust Social Media Campaign

Fans will share their journeys to the Indianapolis 500 through the #Indy500orBust marketing campaign, which launches March 1 by the Indianapolis Motor Speedway.

Fans will share their journeys to the Indianapolis 500 through the #Indy500orBust marketing campaign, which launches March 1 by the Indianapolis Motor Speedway.

 

The unique campaign, which runs through May 31, encourages fans to upload pictures of their personal journeys to "The Greatest Spectacle in Racing" on popular social media platforms such as Instagram, Facebook, Twitter and Pinterest. Photos can depict either their actual trip to IMS every May or important parts of their life that attracted them to the great race.

 

Fans can use a special artwork kit, including instructions and art, to create a homemade #Indy500orBust cardboard sign to be featured in their uploaded photos. The sign is the focal point of the campaign and will appear on billboards, in print and also will be referenced throughout month of May in various activities at IMS.

 

Instagram users can upload photos and tag themselves on an interactive map with a special hashtag, #Indy500orBust. Fans who claim their photos will have the chance to win an Ultimate VIP Experience at the 2014 Indianapolis 500.

 

"The Indy 500 is an aspiration for fans and drivers," said Jarrod Krisiloff, IMS senior director of marketing. "The #Indy500orBust campaign empowers fans to be advocates of why the Indy 500 is such an epic event. Pictures are worth a thousand words, and we are excited about incorporating Instagram into the campaign because it allows our fans and drivers to show their journey to ‘The Greatest Spectacle in Racing’ in a fun and viral way."

 

Popular IZOD IndyCar Series driver and Indianapolis 500 veteran Josef Newgarden of Sarah Fisher Hartman Racing hosts a humorous "how to" video for the #Indy500or Bust campaign, available now at www.indy500orbust.com or the IMS YouTube channel.

 

The 97th Indianapolis 500 is scheduled for Sunday, May 26.

You May Also Like

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”

MEMA, The Vehicle Suppliers Association, announced its 120th anniversary, a milestone it said "underscores the association's enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers."

MEMA was founded on March 2, 1904, in Cleveland, Ohio, to represent the burgeoning automotive parts manufacturing industry. For the last 120 years, MEMA and its members have been at the forefront of advocacy, innovation and collaboration, the association said.

UniClutch Launches Clutch System in the United States

From Australian manufacturer Clutch Industries, UniClutch is a clutch system that delivers uncompromised performance.

MEMA Aftermarket Suppliers Becomes UAF Gold Lifetime Trustee

The partnership with UAF is a commitment to the future of the automotive aftermarket, MEMA Aftermarket Suppliers said.

Castrol Turns 125, Debuts New Market Strategy

As part of the new strategy, Castrol will explore opportunities in battery thermal management, digital and service solutions and data center immersion cooling.

FCS Introduces 18 New Numbers in February

The new release includes 4 shock absorbers and 14 suspension struts.

Other Posts

Philips Releases GoPure Advanced Automotive Air Purifier

It filters out 99% of bacteria and respiratory viruses and fits in the cupholder.

AP Emissions Releases New Part Numbers for February

The 12 new SKUs cover 6 million VIO.

MANN+HUMMEL NA Aftermarket Shows Right to Repair Support

Representatives from MANN+HUMMEL’s North American aftermarket brands recently visited Capitol Hill to express their support for H.R. 906.

Federated Upgrades Car Care Center Program

The enhanced program features updated signage, marketing support, image-enhancing tools, wearables, business management assistance and other information to help with day-to-day shop operations.