ExxonMobil And NASCAR Announce Extension Of Mobil 1 As The 'Official Motor Oil Of NASCAR'

ExxonMobil And NASCAR Announce Extension Of Mobil 1 As The ‘Official Motor Oil Of NASCAR’

ExxonMobil and NASCAR have announced a multi-year partnership extension, making Mobil 1 the "Official Motor Oil of NASCAR" as well as the "Official Lubricant Technology Partner of NASCAR" through 2017. The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand serves as an official partner of NASCAR.

ExxonMobil and NASCAR have announced a multi-year partnership extension, making Mobil 1 the “Official Motor Oil of NASCAR” as well as the “Official Lubricant Technology Partner of NASCAR” through 2017. The 2013 NASCAR season will mark the 11th consecutive season in which the Mobil 1 brand serves as an official partner of NASCAR.

Taking the technology partnership into the digital space for the first time, ExxonMobil and NASCAR plan to launch a new branded content platform that explores NASCAR’s world-class automotive technology. The ”NASCAR Automotive Technology Center Engineered by Mobil 1” microsite will be housed on the newly launched NASCAR.com. This online platform will deliver automotive technology-related information through original feature stories, photos, videos, a glossary of automotive and racing terms, plus social elements including fan polls and more. NASCAR and ExxonMobil said complete details of the new site will be unveiled soon.

“As the lubricant technology of champion drivers and race teams, the renewed association between Mobil 1 and NASCAR allows us to better engage motorsports fans by leveraging the excitement of racing,” said Rebecca Aldred, global brand manager, Mobil 1. “Additionally, the launch of the ‘NASCAR Automotive Technology Center Engineered by Mobil 1’ demonstrates our commitment to cutting-edge technology, both on and off the track. Today, Mobil 1 is the world’s leading synthetic motor oil brand in no small part due to the commitment to supporting NASCAR’s three national racing series.”

“We’re excited about continuing our partnership with ExxonMobil and helping extend the Mobil 1 brand’s rich legacy in our sport,” said Jim O’Connell, chief sales officer, NASCAR. “As an extension of this partnership, both NASCAR and Mobil 1 look forward to engaging fans through the newly created technology platform that promises to offer fans a unique perspective into the technology that drives this sport.”

ExxonMobil added that this new partnership complements its unique lubricant technology relationship with Stewart-Haas Racing and Tony Stewart’s No. 14 Mobil 1/Bass Pro Shops Chevrolet Impala in the NASCAR Sprint Cup Series. The ExxonMobil and Stewart-Haas Racing partnership combines experience, expertise and innovative thinking to consistently deliver performance through new lubricant applications, enhancing results on the track. In the first two years of the technology collaboration with Mobil 1, Tony Stewart and the No. 14 team have claimed eight race wins, 35 top-ten finishes and the 2011 NASCAR Sprint Cup Series Championship.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Other Posts

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”