Exide Technologies has announced a new NASCAR sponsorship for 2006. The company’s new affiliation with Toyota Motor Sports and Bill Davis Racing broadens its already strong presence with America’s fastest growing spectator sport. Exide is already the official battery of NASCAR.
This year, Toyota celebrates its 24th year of participation in American professional auto racing. In 2004, Toyota added a new page to its motorsports history by becoming a regular competitor in the NASCAR Craftsman Truck Series (NCTS) — becoming the first new manufacturer in elite NASCAR competition in more than 50 years. Powering all of Toyota’s American racing programs is TRD (Toyota Racing Development) U.S.A., the North American racing arm for design, development and assembly of Toyota’s factory racing engines.
As the official battery company of Bill Davis Racing and TRD, Exide will be a contingency sponsor of all nine Toyota Tundra truck teams competing in the 2006 NASCAR Craftsman Truck Series and the primary sponsor of the Bill Davis team racing truck (#23), driven by Johnny Benson for three Craftsman Truck Series races – Michigan, Bristol and Homestead. Fans can track the team’s progress weekly on www.exide.com.