Editor’s Notebook: Business ‘Building Blocks’ for the New Year

Editor’s Notebook: Business ‘Building Blocks’ for the New Year

With ads for New Year’s resolutions running rampant on the airwaves and in print, one doesn’t have to look very far for advice. One article’s catchy lead questioned, “Is it really possible for anyone to live happily to 100? The good news is that your body was designed to be 100 — you just have to get out of the way.”

I thought it was a clever hook, and really makes you think about “you” being the primary determiner of your own destiny. We all know that, but put in those words, it really hits home.

Since it’s never too late to make new choices, the article offered five tips to increase longevity. They were: Eat five small meals a day; Climb the stairs instead of using elevators; Laugh it up; Drink eight glasses of water every day; and, Unwind with meditation.

Applying longevity principles to your shop can also yield huge benefits. As you begin the new year, think about key business-building blocks you need to ensure your shop’s current and future profitability. Here’s a start:

Exceed customer expectations: Over-deliver on your customers’ expectations by accurately diagnosing their vehicles’ problem and fixing it right the first time.

Value your techs: Call attention to your technicians’ certifications in your shop’s waiting area. Get their input on equipment purchases, customer service programs, and shop goals and objectives.

Commit to training: Take advantage of both manufacturer clinics and web-based training. Tap into the new CCPN (Car Care Professionals Net-work, a segment of AAIA) Learning Center that offers a variety of online courses. For more information, go to www.aftermarket.org/learningcenter.

Focus on Professionalism: Tout how your shop is a cut above the rest. Get involved in industry activities and promote your shop’s specialty and, in the process, you’ll heighten your shop’s image in the community. Ensure Quality: Deliver quality service by using only high-quality parts that ensure lasting repairs, and cultivate pride among your technicians to do their best.

Gain Trust: Educate your customers on the repairs you’re performing and why they’re necessary to restore the integrity of key vehicle systems.

Every vehicle that leaves your shop is a testament to your value statement — one that’s rooted in quality repairs, repair efficiency, professionalism and exemplary customer service. In the new year, make sure every facet of your business is well-equipped to support that value statement. Because with each expertly fixed vehicle, you have another customer who will speak volumes of their satisfaction with a job well done. Shop “insurance” of the best kind, wouldn’t you say?

You May Also Like

Mitchell 1 to Hold Shop Management Workshop in Orlando

Registration now open for two-day training event.

Registration is now open for Mitchell 1’s shop management workshop, scheduled for April 27-29 in Orlando, Florida. The workshop is designed to help professional service advisors and shop owners unlock the full potential of Manager SE and ShopKey management systems to improve efficiency and grow their businesses.

“Attendees will have the opportunity to learn new features, best practices and tips-and-tricks to leverage more of the workflow capabilities within their shop management systems,” said Tim McDonnell, Mitchell 1’s senior product marketing manager for Manager SE. “The sessions will also highlight new features, uncover strategies that attendees can use to maximize their efficiency with repair service opportunities and enhance their relationships with customers by way of expanded communications.”

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

Other Posts

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

Building The Perfect Future By Mentoring

Share your stories of how you have helped others reach their goals.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.