Editor’s Notebook: We’re Kicking Things Up A Notch and Remaining Steadfast in Our Mission

Editor’s Notebook: We’re Kicking Things Up A Notch and Remaining Steadfast in Our Mission

In today’s competitive service environment, you need to work both harder and smarter to stay ahead of the competition.

Beyond delivering highest-quality repairs and offering top-notch customer service, you wrestle with tough shop management issues on a daily basis. You also work hard on improving important business-building elements, like shop image and reputation, and making good first impressions with ­customers.

So, just as your shop evolves and innovates to be at the forefront in your market, so too has ImportCar.

Beginning this month, we’ve energized ImportCar with a new look, beginning with a bolder, eye-catching logo.

You will also notice our revamped headers to identify the magazine’s various columns, departments and features, and new page layouts with a bigger point size, and larger diagrams and photos. (See the publisher’s message for more details.)

For 33 years, ImportCar has been your trusted source for technical information on import vehicles. Within the pages of every issue, diagnostic, troubleshooting and repair information has helped you service imports with greater precision and accuracy, and kept you up-to-date on emerging service technologies.

While our redesign offers a fresh, easier-to-read format to better serve you, our loyal readers, the resourceful content you’ve come to expect still remains. We’ll continue to cover the predominant underhood and undercar service work you perform on a daily basis, and the nameplates in which you specialize.

Even though our packaging has changed a bit, our core editorial will continue to be your expert source of technical information to repair import vehicles. That’s our promise.

So, remember, as you work on ways to energize your shop, don’t lose sight of your core competencies and the solid framework within which you’ve built your business. 


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