Editor’s Notebook: We’re Kicking Things Up A Notch and Remaining Steadfast in Our Mission

Editor’s Notebook: We’re Kicking Things Up A Notch and Remaining Steadfast in Our Mission

In today’s competitive service environment, you need to work both harder and smarter to stay ahead of the competition.

Beyond delivering highest-quality repairs and offering top-notch customer service, you wrestle with tough shop management issues on a daily basis. You also work hard on improving important business-building elements, like shop image and reputation, and making good first impressions with ­customers.

So, just as your shop evolves and innovates to be at the forefront in your market, so too has ImportCar.

Beginning this month, we’ve energized ImportCar with a new look, beginning with a bolder, eye-catching logo.

You will also notice our revamped headers to identify the magazine’s various columns, departments and features, and new page layouts with a bigger point size, and larger diagrams and photos. (See the publisher’s message for more details.)

For 33 years, ImportCar has been your trusted source for technical information on import vehicles. Within the pages of every issue, diagnostic, troubleshooting and repair information has helped you service imports with greater precision and accuracy, and kept you up-to-date on emerging service technologies.

While our redesign offers a fresh, easier-to-read format to better serve you, our loyal readers, the resourceful content you’ve come to expect still remains. We’ll continue to cover the predominant underhood and undercar service work you perform on a daily basis, and the nameplates in which you specialize.

Even though our packaging has changed a bit, our core editorial will continue to be your expert source of technical information to repair import vehicles. That’s our promise.

So, remember, as you work on ways to energize your shop, don’t lose sight of your core competencies and the solid framework within which you’ve built your business. 

 

You May Also Like

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products, Inc. (SMP) announced the introduction of 123 new part numbers in its March new number announcement. The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Internal Combustion Engine (ICE) Segment

Standard’s Fuel Injection program has expanded with eight GDI High-Pressure Fuel Pumps and GDI High-Pressure Fuel Pump Kits. Standard’s line of Variable Valve Timing components also grows with this release. VVT Sprockets have been added for Ford vehicles through 2023, and VVT Solenoids are new for General Motors vehicles. Oil Filter Housing Assemblies are new for popular European vehicles, and Oil Coolers have been added for Nissan and Subaru vehicles. Adding to Standard’s extensive Electronic Throttle Body program, new numbers have been introduced for the 2022 Ford Bronco Sport and 2022-20 Ford Escape, the company said.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Other Posts

Were things better when they were simpler? Probably not.  

Last month, Andrew Markel purchased a 1982 Chrysler New Yorker for $1,500.

1982 Chrysler New Yorker
AI Hallucinations

There are three things to look for when trying to determine if AI has created an image:

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.