Editor's Notebook: Competition Is Good, Healthy, Necessary Because It Makes Us Better

Editor’s Notebook: Competition Is Good, Healthy, Necessary Because It Makes Us Better


An article in a recent issue of Parade magazine, “A Winning Friendship,” detailed how ultimate tennis rivals Chris Evert and Martina Navratilova battled on the court, and how strong competition made them each better at their profession.
While the two tennis greats were friends behind the scenes and their friendship is still going strong today, the on-court adversaries played tough.

When asked what effect their rivalry had on their careers, they both responded that it made them better competitors. “It made our careers longer and better,” said Navratilova. “I don’t think either of us would have lasted as long without the other.” Added Evert: “It gave us inspiration and a lot of incentive to work harder and try to continue to improve.”

Think about your own situation, and how your local competition affects certain aspects of your business. Having competitors makes you want to work harder to beat them out. Competition gives you more motivation to excel, makes you work smarter, think more proactively and sharpen the pencil a little more, doesn’t it?

I’m sure you monitor what your competitors are doing in terms of advertised specials, services offered, customer service incentives, shop improvements, and the like. You probably hit your competitors’ websites regularly, or should be, to see what they are promoting, saying, doing and changing.

Back to the magazine article, both players commented on what it takes to be a champion.

Explained Evert: “The mental part of the game. A lot of players were faster and stronger, but I think being able to just zero in and focus was my strength.” Navratilova added: “I think the ability to fail. Not being afraid to put it all on the line and come up short. Most people don’t have that.”

Think about ways to hone your competitive edge. Create advertising campaigns that fit your market and adequately convey your message. Exceed your customers’ expectations and win their loyalty for repeat service. Consider ways to add more value with each vehicle you repair. Evaluate every aspect of the way you do business, to see where improvements or enhancements can be made. Survey your customers to get their feedback about their service experiences. Capitalize on the things you’re doing right and take seriously any constructive criticism they may offer.

Use competition to your advantage to foster continuous innovation and improvement at your shop. That way, you’ll be the yardstick against which others measure their success.

You May Also Like

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Standard Motor Products, Inc. (SMP) announced the introduction of 123 new part numbers in its March new number announcement. The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

Internal Combustion Engine (ICE) Segment

Standard’s Fuel Injection program has expanded with eight GDI High-Pressure Fuel Pumps and GDI High-Pressure Fuel Pump Kits. Standard’s line of Variable Valve Timing components also grows with this release. VVT Sprockets have been added for Ford vehicles through 2023, and VVT Solenoids are new for General Motors vehicles. Oil Filter Housing Assemblies are new for popular European vehicles, and Oil Coolers have been added for Nissan and Subaru vehicles. Adding to Standard’s extensive Electronic Throttle Body program, new numbers have been introduced for the 2022 Ford Bronco Sport and 2022-20 Ford Escape, the company said.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Other Posts

Were things better when they were simpler? Probably not.  

Last month, Andrew Markel purchased a 1982 Chrysler New Yorker for $1,500.

1982 Chrysler New Yorker
AI Hallucinations

There are three things to look for when trying to determine if AI has created an image:

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.