Edelmann Launches Elite Power Steering Program

Edelmann Launches Elite Power Steering Program

The program includes power steering rack & pinion assemblies, power steering pumps and power steering gear boxes.

Plews & Edelmann, a leading manufacturer and marketer of power steering components, hoses, automotive fittings and turbo oil lines, brings its power steering expertise to the North American aftermarket with the launch of a new, high quality power steering hard parts program under the Edelmann Elite brand. The new program, which includes power steering rack & pinion assemblies, power steering pumps and power steering gear boxes, was announced by Dan Billie, Plews & Edelmann chief commercial officer.

The Edelmann Elite power steering program is built to meet or exceed OE specifications for fit, form and function.

The Edelmann Elite program delivers a wide range of application coverage for popular import and domestic models from Acura, Buick, Chevrolet, Dodge, Ford, GMC, Honda, Jeep, Lexus, Nissan, Oldsmobile, Pontiac, Subaru and Toyota. Initial coverage for cars, vans, SUVs and light trucks currently exceeds 60% of North American demand and will expand to more than 80% in 2021, as new applications are tooled.

Every Edelmann Elite power steering rack, pump and gear box is designed, developed, quality built and 100% tested by Plews & Edelmann. All parts are new – there are no reused, renewed or remanufactured components. Plews & Edelmann product designers have painstakingly engineered the line to not only eliminate commonly experienced failures caused by OE design, but also improve upon the original design and incorporate the latest OE revisions and enhancements, said the company.

In making the announcement, Billie noted, “Our Edelmann Elite program breaks new ground in aftermarket power steering and is a real game changer for today’s distributors and shops. With our new, 100% tested, in-house designs, we’ve offset the nagging issues of reliability experienced with remanufactured parts and have taken exceptional strides to reduce high warranty rates and prevent parts swapping fraud.”

Because Edelmann Elite power steering parts are new components, traditional core exchanges are not required and the need for any additional handling and logistics is eliminated. This also makes Edelmann Elite hard parts well-suited for e-commerce sales.

Every Edelmann Elite hard part receives a unique Designated Numeric Asset (DNA) identification number, which verifies its authenticity and corresponds to a 100% test inspection report that is included with the product to confirm its level of quality. This unique numeric ID, which includes the manufacturing date, test number/location and Edelmann Elite part number, is etched into each part, making it easier for distributors and wholesalers to avoid warranty hassles caused by unqualified claims, fraudulent parts swaps and untraceable returns.

“Edelmann Elite Power Steering Hard Parts are different from the start, delivering a level of quality, coverage and reliability not seen in the aftermarket. Every part carries our Edelmann Elite DNA, which not only guarantees that our customers will have the highest quality aftermarket solution to their power steering needs, but also delivers a level of authenticity and traceability that is second to none in the industry. We also back every Edelmann Elite hard part with a 100 year / 1 million mile warranty,” noted Tony Edwards, VP business development.

Plews & Edelmann has also developed custom, craft corrugated packaging that incorporates an activated foam restraint molded around every rack and pinion assembly to protect tubes, tie rod ends and drive shafts from damage during handling and transportation.

You May Also Like

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for Automotive Service Excellence (ASE) Technician of the Future during the ASE Board of Governors Meeting and Technician Awards banquet held recently in San Diego, California.

“We congratulate Nate on being named the 2022 Technician of the Future,” said Nick DiVerde, senior marketing director, Mitchell 1. “His accomplishments thus far have demonstrated his commitment to excelling as an automotive technician and we know he will continue to be successful as he journeys down his career path.”

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.

GB Remanufacturing Releases 2022 Year in Review

The GB Reman 2022 Year in Review is available for download.

Survey Shows Greater Trust in Service Professionals

More than 70% reported increased levels of trust in repair shops and/or service technicians.

SMP Closes the Year with 214 New Part Numbers

SMP says it is committed to providing replacement parts for hybrids and EVs through its Standard and Four Seasons brands.

Other Posts

NRS Brakes Adds 18 New Part Numbers for Multiple Models

According to NRS, these additions cover around 11.7 million vehicles.

ASE Offering Options for Testing and Recertification

ASE offers three testing options for service pros – in-person testing; the ASE renewal app; and ProProctor remote testing.

Bosch Releases Hydro-Boost Power Brake Assemblies

Hydro-Boost Power Brake Assembly now available to independent repair shops and DIY’ers.

Akebono Expands EURO Ultra-Premium Disc Brake Pad Kits

Company increases coverage by over 640,000 vehicles.