DriverSide.com and the National Institute for Automotive Service Excellence (ASE) have announced a cooperative program to help drivers locate credible, ASE-certified technicians and Blue Seal of Excellence recognized repair shops. DriverSide will incorporate ASE shops into its shop locator listings.
Additionally, DriverSide has entered into a distribution agreement with AT&T Interactive that gives DriverSide users access to AT&T Interactive’s comprehensive auto repair listings that appear on AT&T Interactive’s Web sites, including YellowPages.com. These agreements expand DriverSide’s catalog of local repair shops, ensuring users have rich information on specialties and the latest incentives from professional shops and technicians around the country. At the same time, advertisers who appear on YellowPages.com will benefit from extended visibility among consumers looking for their type of business.
A trusting relationship with a local repair shop is becoming increasingly important; a recent DriverSide.com/Kelton Research study showed that 82 percent of U.S. car owners are now planning to own their car longer than originally planned.
“A good mechanic is like a good doctor – he will establish a relationship with a vehicle and its owner and develop a maintenance program specific for their needs. We view these partnerships as an opportunity to help drivers find trusted, certified local technicians and begin that long-term relationship,” said Jad Dunning, CEO of DriverSide. “We’re focused on all aspects of car ownership, and providing our users with the information they need to make an informed decision, is always a priority.”
Through the ASE program, DriverSide will highlight the Blue Seal of Excellence recognized shops in its directory. The Blue Seal of Excellence recognition is only awarded to highly-qualified repair facilities that demonstrate a commitment to excellent service by having more than 75 percent of their technicians ASE-certified. The ASE certification is the industry standard measure of competency and a guide to quality auto repairs. At present, about 400,000 professionals hold current certifications. They work in every segment of the automotive service industry: car and truck dealerships, independent garages, fleets, service stations, franchises and more.
“DriverSide elevates our Blue Seal of Excellence Program to customers who are only looking for the best repair facilities that demonstrate a commitment to quality service by employing ASE-Certified professionals,” said Tony Molla, VP Communications, ASE. “Drivers are keeping their cars on the road longer, and ASE is working with DriverSide to help provide a unique online auto resource that gives consumers all the information they need to be better, smarter car owners.”