Dale Jarrett Racing Adventure, which describes itself as a "Full Throttle lifetime experience company," has announced it will soon be offering consumers and corporate event planners the opportunity to navigate some of the country’s most popular road courses choosing from Ferraris, Lamborghinis, Aston Martins and a variety of other exciting exotic sports cars.
Currently, the company is in the process of acquiring its fleet of exotic sports cars and negotiations have begun to secure the initial road racing venues. The company says it will be launching the new racing adventure in the Southeast beginning this summer.
According to CEO Tim Shannon, "Our decision to expand into the world of exotic sports cars was in response to growing demand from corporate event planners and the public to offer this unique racing experience. Our research confirms that, while our operations will require only minor enhancements in order to expand our product mix, we’ll be able to capture this new market niche and will be attracting another distinct demographic. Simply put, our exotic sports cars won’t be competing against our NASCAR style racing adventures for business. Instead, the two racing adventures will be working side-by-side to expand our potential market exponentially."