Creative New Monroe Marketing Campaign Reminds Consumers To Replace Worn Shocks And Struts

Creative New Monroe Marketing Campaign Reminds Consumers To Replace Worn Shocks And Struts

Featuring the message "Everything Gets Old. Even Your Shocks," the campaign draws parallels between worn shocks and struts and a broad range of consumer items that eventually show clear signs of age, including bananas, shoes, socks, tires and toothbrushes.

Tenneco, the manufacturer of Monroe shock absorbers and struts, has launched a creative new integrated marketing campaign that reminds millions of vehicle owners that ride control components – like other, more visible consumer products – eventually wear out and need to be replaced.

Featuring the message “Everything Gets Old. Even Your Shocks,” the campaign draws parallels between worn shocks and struts and a broad range of consumer items that eventually show clear signs of age, including bananas, shoes, socks, tires and toothbrushes.

“Ride control components aren’t as visible as many other consumer products, but they play a crucial role in delivering safe steering, stopping and stability,” said Monroe Brand Manager Carri Irby. ”The ‘Everything Gets Old’ message reminds vehicle owners that worn shocks and struts can compromise the safety of their vehicles and should be replaced at 50,000 miles or 80,000 kilometers.” (Note: Actual mileage may vary depending upon driver ability, vehicle type and type of driving and road conditions.)

The campaign includes thousands of print, online and network radio ad placements and more than 200 strategically selected roadside billboards across the U.S. and Canada. The “Everything Gets Old” message also will appear in high-visibility behind-the-plate and baseline banners in several leading Major League Baseball stadiums. Digital placements include engagement-driven Web banners, “in-app” music/radio ads and a variety of elements designed specifically for users of mobile electronic devices.

Tenneco is coordinating its radio presence with the launch of billboards in several major markets. In addition, popular radio personalities will make special appearances in conjunction with local Monroe “Ride & Drive” ride control training events to reinforce the importance of inspecting and replacing worn shocks and struts.

“This fully integrated campaign will help maximize engagement with the Monroe brand when consumers are most likely to think about their vehicles and important automotive services,” Irby said. “We have combined carefully targeted print, billboard and radio ads with experiential digital advertising that is tied to users’ on-the-fly inputs on their mobile phones, tablets and other devices. With this important new campaign, the Monroe brand is once again leading the ride control category in terms of consumer engagement and brand preference.”

For more information regarding Monroe shocks and struts, contact your Monroe supplier; like us on Facebook at https://www.facebook.com/MonroeShocks; download the new Monroe App for your iPhone, BlackBerry or Android SmartPhone; write to: Monroe Marketing, 2013 Ad Campaign, 1 International Dr., Monroe, MI 48161; or simply visit www.Monroe.com

You May Also Like

PRT Showing Complete Line of Shocks at HDAW ‘23

The brand is presenting multiple applications for heavy and medium duty vehicles.

PRT HEAVY DUTY, a brand of ADD USA group, will be exhibiting an extensive portfolio of heavy-duty applications at HDAW - Booth 1731, in the Heavy-Duty Aftermarket Week ‘23. The brand will be presenting leading coverage of 100% gas-charged shocks for trucks, trailers, buses and commercial vehicles. The company is also displaying multiple applications for Medium Duty vehicles such as Motor Homes, Pickups and Cargo vans, among others.

ADAS Module Programming

Reflashing and reprogramming is a necessary service for repairing vehicles.

Tuning Adjustable Shocks and Struts

Let’s take a closer look at adjustable shocks and struts, what they do, and how one should go about adjusting them.

Ball Joint Inspection

It’s important to remember not to miss a worn joint. If a ball joint fails, the driver loses control of the vehicle.

Ride Height Sensors

If one of these sensors is replaced, it must be calibrated after it is installed.

Other Posts

Winter ASE Registration Open

Three options offered for testing and recertification.

Federated 50/50 Challenge Awards Over a Hundred Prizes

Federated conducted the 50/50 Challenge to recognize and thank ASE-certified automotive service professionals.

Mitchell 1, ASE Present 2022 Technician of the Future Award

Nathanial “Nate” Nie of Mission Viejo, California, was named the 2022 Mitchell 1 / National Institute for ASE Technician of the Future.

Schaeffler Group Releases Series of LuK TSBs

In conjunction with its REPXPERT service brand, Schaeffler provides technical tips and service information for LuK products.