CRC Reenergizes Lubricants And Penetrants Line With Enhanced Packaging And QR Code Technology

CRC Reenergizes Lubricants And Penetrants Line With Enhanced Packaging And QR Code Technology

CRC Industries, manufacturer of CRC Brakleen brake parts cleaner and other automotive maintenance repair products, has launched an enhanced look for its professional and DIY lubricants and penetrants.

CRC Industries, manufacturer of CRC Brakleen brake parts cleaner and other automotive maintenance repair products, has launched an enhanced look for its professional and DIY lubricants and penetrants.

The labels now prominently display a product description banner, which highlights the primary advantage of the product, as well as photos of key applications to help the consumer identify the right lubricant or penetrant for the job.The updated packaging is already hitting store shelves and repair shop bays. According to Dori Ahart, marketing manager for CRC, "The new look is more retail-friendly, yet still easily recognizable as CRC, a brand that professionals have trusted for more than half a century.

The labels now prominently display a product description banner, which highlights the primary advantage of the product, as well as photos of key applications to help the consumer identify the right lubricant or penetrant for the job. Ahart noted that the company also added quick response barcodes to the new packaging. These QR codes will help consumers access information such as videos, recommended applications, safety data sheets (SDS) and bilingual label translations.

"We want to give do-it-yourselfers and professionals all the product information they need, whether on the job or at the point of purchase," Ahart said.

According to Ahart, "The number of smartphone users in our industry is growing rapidly. By using QR code technology, we now have the ability to make our product labels interactive and instantly provide materials that weren’t as readily available to consumers in the past. We believe the QR code adds value on the shelf and also for the professional technician who may want quick access to technical data or important product specifications."

CRC lubricants and penetrants released in the company’s new packaging are Power Lube Multi-Purpose Lubricant, Heavy Duty Silicone, White Lithium Grease, Ultra Screwloose Penetrating Oil and award-winning Freeze-Off Super Penetrant.

You May Also Like

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.

Don Henthorn, owner and founder of BendPak Inc., peacefully passed away at home Thursday, March 28, at the age of 85. Under his leadership, BendPak has grown from a small machine shop to one of the world’s leading manufacturers of car lifts and automotive service equipment.

Management and operations of the privately owned company are unchanged. 

ASE Practice Tests Available Online

You can get a good idea of what to expect by adding the official ASE practice tests to their study plans.

AACF Celebrates 65 Years Serving the Aftermarket

AACF will be announcing more details about this commemorative fundraiser April 1st.

Auto Care Association Launches REPAIR Act Video

The goal is to emphasize the need for federal REPAIR Act legislation, according to the Auto Care Association.

Valvoline Celebrates Female Service Center Employees

Valvoline is launching a social media campaign led by its female experts who are sharing automotive preventive maintenance tips to promote accessible vehicle care for all.

Other Posts

ASE Education Foundation, Goodguys Continue Partnership

Goodguys is one of many industry relationships the foundation has developed to help solve the technician shortage.

BorgWarner Announces Plan to Reduce Supply Chain Emissions

A partnership with Manufacture 2030 will support BorgWarner in reaching its Scope 3 emissions reduction goal.

Mevotech Releases 237 New Chassis, Control Arm, Wheel End Parts

The release boosts coverage for domestic and import passenger vehicles, pickup trucks, SUVs and EVs up to model year 2023.

MEMA Celebrates 120th Anniversary

MEMA said the milestone “underscores the association’s enduring legacy and its pivotal role in advancing the future of mobility and the interests of vehicle suppliers.”