CRC Industries, manufacturer of CRC Brakleen brake parts cleaner and other automotive maintenance repair products, has launched an enhanced look for its professional and DIY lubricants and penetrants.

The updated packaging is already hitting store shelves and repair shop bays. According to Dori Ahart, marketing manager for CRC, "The new look is more retail-friendly, yet still easily recognizable as CRC, a brand that professionals have trusted for more than half a century.

The labels now prominently display a product description banner, which highlights the primary advantage of the product, as well as photos of key applications to help the consumer identify the right lubricant or penetrant for the job. Ahart noted that the company also added quick response barcodes to the new packaging. These QR codes will help consumers access information such as videos, recommended applications, safety data sheets (SDS) and bilingual label translations.

"We want to give do-it-yourselfers and professionals all the product information they need, whether on the job or at the point of purchase," Ahart said.

According to Ahart, "The number of smartphone users in our industry is growing rapidly. By using QR code technology, we now have the ability to make our product labels interactive and instantly provide materials that weren’t as readily available to consumers in the past. We believe the QR code adds value on the shelf and also for the professional technician who may want quick access to technical data or important product specifications."

CRC lubricants and penetrants released in the company’s new packaging are Power Lube Multi-Purpose Lubricant, Heavy Duty Silicone, White Lithium Grease, Ultra Screwloose Penetrating Oil and award-winning Freeze-Off Super Penetrant.