Continental Tire and the International Motor Sports Association (IMSA) have announced an extension of their multi-year partnership in which Continental Tire will continue as the “Official Tire of IMSA” through 2018.
As part of the agreement, Continental Tire will continue as the official tire of the TUDOR United SportsCar Championship and exclusive tire supplier and sponsor to the Prototype (P), Prototype Challenge (PC) and Grand Touring Daytona (GTD) classes. Continental Tire will also continue as entitlement sponsor and exclusive tire supplier to the Continental Tire Sports Car Challenge (CTSCC).
Continental Tire will continue to use its exclusive racing tire from its ExtremeContact line of tires, and will provide full, first-class at-track support at all TUDOR Championship and Continental Tire Challenge events as well.
As part of the agreement, Continental Tire will continue to receive logo placement on cars in classes where its tires are used. The tiremaker also will activate at-track via hospitality, signage, event entitlements and other marketing initiatives; along with support for the series off-track through a variety of promotions, marketing events and TV.
Continental Tire debuted as entitlement sponsor and exclusive tire supplier for the Continental Tire Challenge in 2010. In 2011, the global company became the official tire of GRAND-AM as well as exclusive tire supplier to both the Continental Tire Challenge and Rolex Sports Car Series. At the Twelve Hours of Sebring, in March of 2013, Continental Tire debuted as the presenting sponsor and exclusive tire provider for the PC class in the American Le Mans Series presented by Tequila Patrón (ALMS). Continental Tire embarked on the future with IMSA beginning in 2014 and looks to continue its support and growth with the sport over the next several years.