Continental Introduces Monthly e-Newsletter For Automotive, Heavy-Duty Aftermarket Professionals
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Continental Introduces Monthly e-Newsletter For Automotive, Heavy-Duty Aftermarket Professionals

It is designed to inform Continental’s automotive and heavy-duty WDs and their customers about news that is important to the growth of their business and the aftermarket industry.

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Continental has combined two customer e-newsletters into a single new one, called “Aftermarket Dashboard,” designed to inform the company’s automotive and heavy-duty WDs and their customers about news that is important to the growth of their business and the aftermarket industry.

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continental1220-continental-aftermarket-dashboard-3“The voice of the customer is the reason we combined two newsletters,” said Tom Lee, marketing manager, North American automotive aftermarket products. “Previously, we had separate e-newsletters for automotive and heavy-duty, and because of that we had two distribution lists. Now, we will combine the lists and eliminate any duplicate emails. The new name will also give it a fresh look.”

The Aftermarket Dashboard will focus on the automotive, heavy-duty and hydraulics aftermarket industries. The December issue will explain to readers the motivation behind the enhancements, including the new Aftermarket Dashboard name and the rollup of two e-newsletters into one monthly issue.

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For additional information, contact Continental Customer Service at 800-869-0435.

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