Centric Parts, a division of APC Automotive Technologies and manufacturer and supplier of aftermarket brake and chassis components and systems, has launched a new promotion designed to give professional technicians the opportunity to try its next generation PQ PRO brake pads, free of charge. The promotion, entitled, PQ PRO ‘Experience the Best’, will begin on April 1, and will run through May 31.
The PQ PRO promotion was announced by Ken Selinger, vice president of product management, who noted, “The primary objective of the promotion is to give shops a chance to try out our newest and most advanced brake pads. We designed PQ PRO with professional technicians in mind and addressed key service issues that plague the brake service business today, such as brake fade, weak braking response, excessive noise and time-consuming break-in procedures. We felt the best way to do that is to put a free set of PQ PRO pads in their hands so they can see what our innovative and advanced friction can really do and help them drive their brake business forward.”
The PQ PRO promotion is open to all qualified professional automotive technicians. To participate, technicians need to register and sign up on the PQ PRO ‘Experience the Best’ promotion’s website. Participants will be required to identify the top three vehicles that their shop services most frequently. Centric Parts will select one of the vehicles and send the technician a matching, applicated set of PQ PRO pads, for free beginning in early June.
Selinger added, “Centric Parts has combined its legendary friction development capabilities with cutting-edge technological enhancements to create a premium brake pad solution that offers comprehensive, value-driven solutions to technicians while providing confidence and peace-of-mind to drivers. Since launch, we’ve seen great momentum and results at the installer level.”
PQ PRO brake pads from Centric Parts have been designed to outperform the competition, have application coverage for more than 900 SKUs, and do not require any break-in, meaning less time is spent on each brake job. PQ PRO pads feature an exclusive Mu500 coating for immediate stopping power and do not produce dust or noise, resulting in fewer come backs, according to Centric.
PQ PRO brake pads are compatible with coated and uncoated rotors and have been engineered to match or exceed original performance specifications, the company added. Each set of PQ PRO brake pads also features the Centric Parts’ One-Year Assured Roadside Assistance Guarantee, which offers consumers one year of roadside assistance service up to a cost of $100.
In addition to receiving a free set of PQ PRO brake pads, technicians who complete a pre/post trial feedback will be entered to win a $100 e-gift card to the Centric Parts online apparel and promotional store.
