Centric Parts Debuts New Sales Training Tools
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Centric Parts Debuts New Sales Training Tools


Centric-ScreenShot-300x187Centric Parts has announced an expansion of its training program. Centric’s newest educational tools include online and print resources designed to provide expert-level information about brake systems, the brake manufacturing process, brake theory and technical issues, as well as an in-depth look at Centric’s growing product range with installation tips, features and benefits, and product decision trees.


Sales people and technicians throughout the Centric and StopTech distribution chain will have access to the program, which provides comprehensive brake systems knowledge through technical instruction in manufacturing materials and processes, brake system theory and terminology, and common brake myths and installation tips to prevent comebacks and rework.

According to Centric, the flexible and customizable training program allows Centric and StopTech distributors, dealers, salespeople and technicians to conveniently train nationwide via easy-to-use and entertaining online modules (http://www.3point5.com/StopTech) or through clinics that utilize an in-depth 48-page printed training book that features documentation of brake manufacturing, testing and technical issues, as well as a complete brake system glossary.


“Clear, consistent and comprehensive brake system knowledge is our goal,” said Centric President and CEO Dan Lelchuk. “The best way to serve our end-users is to educate sales people and technicians about the entire brake system – to create brake systems experts who truly understand their needs and know which products are best for their unique situation.”

“We know what a difference our dealers, distributors, wholesalers, counterpeople and techs make in representing our products to our customers,” said Mark Cornwell, vice president of performance sales and marketing at Centric Parts. “An educated customer can clearly see what sets Centric and StopTech apart, helping them make an informed decision for all of their braking needs.”


Centric’s new training materials feature:

  • Technical Knowledge – Common Brake Myths, Brake Terminology and Installation Tips
  • Research & Development – Tracking, Cataloging, Engineering, Manufacturing and Testing
  • Product Features/Benefits – Friction, Rotors/Drums, Calipers, Hydraulics, Hubs, Bearings, Seals, Suspension and Steering
  • Centric Programs – Medium Duty, Fleet Performance, StopTech High Performance and Racing
  • Decision Tree – Best product mix for any given vehicle and driver profile

Contact your Centric or StopTech representative to enroll in the program.

For more information about the entire range of Centric and StopTech products, visit www.centricparts.com.

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Brake & Front End