Car Care Education & Efforts Provide Year-Round Benefits

Car Care Education & Efforts Provide Year-Round Benefits

Provide Year-Round Benefits

If you missed getting involved in any Fall Car Care Month activities in October, it’s never too late to extol the benefits of preventive maintenance — something that should be a year-round theme.

And, it’s the perfect opportunity to do something good for your customers, and showcase your technicians’ repair expertise, commitment to quality repairs, professionalism and exemplary customer service.

Car Care Month activities can range from a small event with a vehicle check lane in one of your shop’s bays, to a larger event with many sponsors and promotions. It’s not too late to get started on an event that can be tailored to your shop’s resource availability, and your goals and objectives.

The Car Care Council offers its “how-to” CD and DVD at The CD and DVD contain a wealth of information and marketing materials to help you get actively involved in hosting a car care event.

The DVD features a 12-minute “how-to” video with step-by-step instructions on how to plan and host popular consumer vehicle check-up events. The CD includes a comprehensive event planning guide, complete with sample press releases, radio spots, camera-ready ads, samples of vehicle check-up event inspection forms, brochures, logos and more.

Whether you hold a modest car care activity, or a full-blown event, the advantages outweigh the time and effort required to get involved in this worthy campaign.

  • Tout the advantages of preventive maintenance. When you restore your customers’ vehicles to top-running condition, you help boost their gas mileage, ensure the safe operation of their vehicles and help them avoid bigger repair tickets down the road.

  • Gain your customers’ trust. One of the main contributors of unperformed maintenance is consumer neglect due to lack of awareness and knowledge of vehicle system operation, and the need for system checks at specified intervals. Spot-light your expertise in restoring the integrity of key vehicle systems, so you’ll continue to earn their lasting loyalty and repeat business.

  • Focus on Professionalism. This is an opportunity to tout how your shop is a cut above the rest.

Promote your shop’s specialty during your car care events and, in the process, you’ll heighten your shop’s image in the community, prompting new business and referrals along the way.

It’s a win-win situation for you and your customers, so what are you waitin for…get planning!

You May Also Like

BCA Bearings Unveils 2024 Endless Summer Promotion

The Endless Summer promotion runs from May 1 through June 30, 2024.

NTN, the parent company of BCA Bearings, is proud to announce the launch of BCA’s 2024 Endless Summer promotion. During the promotion, BCA’s warehouse distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel hub assemblies, bearings and seals.

“We are thrilled to announce the BCA Endless Summer promotion” said Patrick Cronin, marketing manager, Automotive Aftermarket. “The Endless Summer theme evokes a relaxed and carefree feeling that we all strive to achieve; the same carefree feeling we want associated with using our premium parts. We are looking forward to summer and another great promotion.”

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Other Posts

Do Technicians Need Tips?

Asking for a tip would not go over well with your future customers.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.