By Bob Cooper of Elite
If you would like to bring in more customers during these competitive times, and build employee morale all at once, then here’s a guaranteed way to do so that your competitors would never think of. We have all heard the expression that a picture is worth a thousand words, and any marketing expert will certainly agree. So do this … Tell your employees that you are thrilled to have them as a part of your company, and would like to put their photos in your local print ads to tell the readers just how proud you are to have them on your team. Then with each release, insert a good size portrait shot of one of your employees, along with a short bio and a message of appreciation.
When the people in your community see that familiar face in your ads, in many cases they’ll be pleasantly surprised to learn that they work at a local auto repair shop. At Elite, we live by an expression that says “people do business with people, not with businesses,” so if you want to influence the people in your community, and if you want to do it in a way that will keep you well ahead of your competitors, then never forget, not only do people do business with people, but a picture truly is worth a thousand words.
For additional help increasing your car counts and running a more profitable auto repair business, learn more about Elite’s auto repair marketing solutions.
