Bridgestone And Shell Lubricants Introduce Nationwide Network Motor Oil Program

Bridgestone And Shell Lubricants Introduce Nationwide Network Motor Oil Program

Photo credit:
Photo credit:

Bridgestone Americas and Shell Lubricants have announced the launch of the Nationwide Network Shell Lubricants program as part of an agreement between the companies. The program makes Shell Lubricants products such as Pennzoil and Quaker State motor oils and Shell Rotella engine oils available to the Bridgestone Affiliated Retailer Nationwide Network.

“Delivering driver value, customer satisfaction and ensuring a competitive dealer network are all critical to Bridgestone’s success,” said John Baratta, president, consumer tire replacement sales, U.S. and Canada, Bridgestone Americas Tire Operations. “The Nationwide Network Shell Lubricants program joins together two of the most trusted names in automotive service – Shell Lubricants and Bridgestone – and gives Bridgestone affiliated retailers a unique opportunity to deliver a more satisfying customer experience.”

Bridgestone affiliated retailers who choose to enroll in the program will have exclusive access to the program’s benefits including: competitive pricing, digital training resources, point-of-purchase (POP) marketing materials, traffic-driving promotions, comprehensive oil selector tool and more.

The companies say that Shell Lubricants brand benefits of the Nationwide Network Oil program are extensive and will incorporate existing programs already implemented by Shell Lubricants including:

• Warranty retention programs and national spring and fall rebate promotions
• Access to the complete Shell Lubricants product portfolios offering Quaker State conventional motor oils, Pennzoil Platinum Full Synthetic motor oils with PurePlus Technology and Shell Rotella heavy-duty engine oils providing recommendations for any vehicle
• The MyMilesMatter loyalty program for Shell Rotella heavy-duty engine oil users
• Easy access to the Shell eServe ordering system and savings on bulk and volume purchases of Shell Lubricants

“Shell Lubricants designed the custom Lubricants Program exclusively for Bridgestone-affiliated retailers across the country to provide consumers with quality-branded motor oil at competitive pricing,” said Rusty Barron, vice president of marketing for Shell Lubricants. “By enrolling in the program, affiliated retailers will have a wealth of information at their fingertips promoting quick access to the in-demand products they need to stock their shelves.”

Currently, members of the Bridgestone Affiliated Retailer Nationwide Network who are participating in the Nationwide Network Shell Lubricants program have the opportunity to offer customers two ways to save on Shell Lubricants: through a national coupon and a Spring Service Certificate. Through the national coupon offer, customers can instantly save up to $10 off a qualifying Pennzoil motor oil change. Then, through the Spring Service Certificate promotion, customers can save up to $15 off their next qualifying Pennzoil or Shell Rotella oil change both from March 1–April 30.

You May Also Like

Autoshop Solutions Partners with BlueRecruit

The two are working together to help bring exceptional technicians, mechanics, and service writers to Autoshop customers’ garages.

Autoshop Solutions has partnered with BlueRecruit, to help their customers find the right talent for their shops.

“We could not be more excited to partner with Autoshop Solutions. Daily, we hear from garage owners of the difficulty they are experiencing finding and connecting with talent. That is why this partnership allows us to better serve the thousands of garages that know and trust our friends at Autoshop Solutions. We could not find a better industry partner to work with,” said Rich Camacho, CEO of BlueRecruit. “Our mission at BlueRecruit is to provide America’s workers a revolutionary path to success, and this partnership is a perfect step on the way to achieving that goal.”

Honda, Ascend Elements partner on EV battery materials

Ascend Elements has recycled used lithium-ion batteries for American Honda Motor Co. since 2021.

Bosch Releases 52 Aftermarket Parts in Q1

The new Bosch products includes three braking parts, 16 fuel and water pumps, two ignition coils, 30 sensors and one fuel injector.

BCA Bearings Announces 2023 Summer Cruisin’ Promotion

The Summer Cruisin’ promotion runs from April 1 through June 15, 2023.

Standard Motor Products’ ABS Sensors Line Expands

Standard offers more than 2,600 ABS Sensors fitting import and domestic vehicle

Other Posts

Akebono Releases ProACT Brake Pad Kits for Honda and More

Electronic wear sensor and premium stainless steel abutment hardware is included in the kits that require it. 

Bartec USA To Host TIA’s ATS Class at Their Facility

Classes will be held from April 25-28.

Auto Value, Bumper to Bumper Ultimate Vehicle Giveaway

Two lucky technicians will win a vehicle of their choice this spring.

SMP Expands Hybrid and EV Product Offering

Standard is prepared to meet the demand of the growing hybrid and EV population with over 4,000 parts available for 150 models.