On Facebook since 2010, Brembo has enjoyed significant growth in the number of followers since its start on social media. Currently, nearly 200,000 people from countries all over the world log on to the company’s Facebook page each day. This has been the result of concerted efforts to expand the content and increase the involvement and engagement of those fans. Brembo recently reached 1 million followers on its Facebook page.
Brembo commented that this social media success has also resulted in a dramatic growth in visits to the Brembo website as well, with 81 percent of the visitors logging on to the site from outside Italy. Recognizing the ever-increasing importance of social network activity to the development of its brand, Brembo said it has been encouraged to focus even more on the quality and sophistication of the images it uses on the site and on the originality of the content.
The new Brembo website has undergone a complete restyling of its graphics and content. It is aimed at drivers and motorcyclists who either already use or aspire to using Brembo performance products. It features real-time Brembo content provided through Facebook, Twitter, Instagram and YouTube.
“Innovation is evident in every aspect of Brembo’s business,” says Brembo’s Communications Director Thanai Bernardini. “That is why we are focusing more and more on innovative channels, such as digital. In this scenario, the new website allows an effective combination of the attractive design of Brembo products with the interactivity and speed typical of social media.”