BRAKE & FRONT END, August 1952: Chet’s in Long Beach, CA, is still in business 65 years after this article was printed in Brake & Front End. Chet spent $18,000 in 1952 to build the shop — the equivalent of $163,000 today.
The future is bright and exciting for vehicle repair.
Sometimes the hardest thing to do is nothing at all, especially when you’re driving an autonomous vehicle at highway speeds in midday traffic.
I learned that the other day, when a local industry cheerleader stopped by my office with a 2022 Ford F-150 Lightning Platinum edition. “Wanna go for a ride?” he asked innocently enough.
Tesla quietly changed the pricing to $0.00 for service manuals, TSBs and other critical service information.
Your dentist does it. Offer the convenience of setting the next appointment before your customer leaves.
Fewer new cars and higher used car prices mean the better option may be for drivers to keep their current vehicle.
If you search the term “mechanic” you get an interesting idea on how different cultures value repair professionals.
How do you know if your marketing efforts are working? If you’re getting the right kinds of customers.
There’s no doubt – attendees were hungry for knowledge.
Great training does not have boundaries.
Celebrate the great things that are going on and eventually you’ll be able to look back and laugh at the struggles.
