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Brake Bias: The Next Move Is Yours

Our crack research team at Babcox Media recently completed an annual readership study of shops that subscribe to Brake & Front End magazine. “Finding and hiring qualified technicians” ranked as a key concern by 59% of survey respondents, said Editorial Director Doug Kaufman.

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Do you mentor students attending tech/vocational schools?

Our crack research team at Babcox Media recently completed an annual readership study of shops that subscribe to Brake & Front End magazine.

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Survey respondents tell us this year that their number one business concern is “Keeping pace with the the growing complexity of vehicle repair.” The number three concern on the list is “Telematics and having the data to repair newer vehicles.”

Neither of those are too surprising – they’re legitimate concerns, and both are things that we at Brake & Front End (and, in fact, all of our sister publications too) pride ourselves on helping you with on a daily basis.

The scary thing is concern No. 2: “Finding and hiring qualified technicians” ranked as a key concern by 59% of survey respondents.

Again, not really a surprise – this is probably either the first or second most common complaint shop owners and managers have expressed to me for years. We hear every day that there is a desperate lack of interest from young people on pursuing the trades and that nearly half of available positions remain unfilled and probably will for the forseeable future.

Focus groups, panels and associations have been called and convened to try to decide what the industry can do about the shortage.

My question is what are YOU doing about it? When asked “Do you mentor students attending tech/vocational schools?” 61% of respondents said no.

When asked “Do you rely on local schools as a source for qualified technicians?” another 64% of our respondents answered in the negative.

More than half of our readers say there is a desperate need for qualified help yet nearly two-thirds say they don’t do anything about it.

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In his article this month, regular contributor Donny Seyfer explains his involvement with the Foundation for Advanced STEM Education (FASE) program in his community. Seeking to encourage kids who might not be seen as “college material” (a favorite phrase of counselors when I was in high school) even at the elementary school level, Donny and his partners are regularly showing kids that they have valuable contributions to offer.

How can you help change these numbers? Get involved with your high school, vocational school or trade college and do two things: ask what they need and offer to help. It’s time we put our mouths where our money is.

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