Bosch Launches Comprehensive Battery Program; Introduces New Automotive Batteries

Bosch Launches Comprehensive Battery Program; Introduces New Automotive Batteries

Bosch is launching a comprehensive automotive battery program in the continental United States with the introduction of three new passenger vehicle lines and a high tech AGM passenger vehicle line for extreme conditions and start/stop applications.

Bosch, a global premium battery brand, is launching a comprehensive automotive battery program in the continental United States with the introduction of three new passenger vehicle lines and a high tech AGM passenger vehicle line for extreme conditions and start/stop applications. Featuring traditional Bosch high quality and performance, the 100 percent maintenance-free batteries are designed to handle the increasing power requirements of today’s – and future – vehicles.

“Bosch’s battery program meets the growing electrical power needs of popular domestic and import passenger cars, light trucks and SUVs, with 95 percent coverage of vehicles on the road in North America,” said Thomas Winter, global marketing director, energy systems for Bosch. “Featuring OE fit for a wide variety of vehicle applications, competitive pricing and outstanding performance, these batteries will satisfy the growing requirements for cold-cranking amps (CCA) and battery reserve capacity that motorists demand today,” Winter said.

In addition to the passenger car battery program, Bosch will also launch truck battery as well as lawn and garden battery programs.

New Batteries Offer Choices to Motorist
The new passenger car batteries offer real choice for motorists, and include the S5 premium performance battery, the S4 quality performance battery, the S3 value performance battery, and the S6 high performance AGM battery.

Bosch S5:  Premium performance battery
• 100 percent maintenance-free under normal operating conditions
• Focus on premium car segment and cars with high number of electrical features and accessories
• Full coverage for domestic and imported luxury car segments
• Dependable power under extremes of heat, cold and high demand
• 3-year free replacement/pro rata warranty
• Free roadside assistance

Bosch S4: Quality performance battery
• 100 percent maintenance-free under normal operating conditions
• All around battery with focus on mid-size car segment with average number of electrical features and accessories
• Dependable power for most applications
• 2-year free replacement/pro rata warranty
• Free roadside assistance

Bosch S3: Value performance battery
• 100 percent maintenance-free under normal operating conditions
• Economical solution for older cars with less electrical equipment
• 1-year free replacement/pro rata warranty

Bosch S6: High performance AGM battery
• 100 percent maintenance free under normal operating conditions
• Emerging technology for start/stop applications
• 30 percent more deep cycle and vibration resistant than conventional batteries
• Sealed and 100 percent leak-proof in any position, also for passenger compartment use
• 3-year free replacement/pro rata warranty
• Free roadside assistance
• Covers special applications such as Mercedes E class auxiliary batteries and Mazda MX-5 Miata

Reliable Power and Quality
“Bosch batteries provide reliable power and quality for all of today’s comfort and safety features, such as ABS, ESC, air conditioning, sound equipment, power windows and seats, and GPS systems. The battery program will employ extensive sales and marketing support, and be available throughout the continental United States,” Winter said.

For more information on the company, visit www.boschusa.com.
For more information on Bosch Automotive Products, visit www.boschautoparts.com.
For more information on Bosch Diagnostic and Wheel Service Equipment, visit www.boschdiagnostics.com.

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