Bill Long: Seek First To Understand Before Being Understood (Podcast)

Bill Long: Seek First To Understand Before Being Understood (Podcast)

From first jobs crashing a NAPA Delivery vehicle to today leading the nation’s top association for motor and equipment suppliers, Bill Long says he really got his start in this industry on the “ground floor.” 

“The Monday after I graduated from high school, I was working at a NAPA Auto Parts store in Massachusetts as a delivery driver. I did such a good job in crashing the company delivery vehicle that I was promoted to the machine shop and then to the counter and then managed a store and I did all of that while going to college between courses.

“Eventually that led to a factory job in the Brake Parts division at Echlin, where he spent 25 years and stayed with the company through 2001 and a merger with Dana,” Long shared. Long left the supplier side to become part of the industry trade association world. He joined MEMA in 2012 to lead its AASA division before taking the top spot as MEMA president and CEO in February 2019. In between everything, he’s had a passion for and spent some of his career in racing as well.

Long started going to races when he was 4 with his dad who was a NASCAR official. Long himself spent time as a chief starter, a race control director and other roles in racing, which led to jobs at NASCAR in Daytona Beach, and the IndyCar series, where he spent 5 seasons at IMS. About working in racing, Long said “There’s a lot to be learned and a lot of challenges and many of them are transferrable to this industry.” 

Regardless of the role, Long is known for his calm and affable demeanor. Perhaps it can be attributed to one of the key mantras passed down by mentors, which he shared in the podcast: “Seek first to understand before being understood.”

Be sure to check out the full video to hear more about Long’s remarkable career and see some of the many photographic memories he’s captured and shared for AMN.

You May Also Like

How AI Gives Your Shop Real Advantages

Creative voice AI options in the aftermarket take technology innovations way beyond science fiction.

Science fiction and Hanna-Barbera promised us all sorts of fantastic things to make our lives easier - moving sidewalks, robot maids, mind-reading appliances and flying cars should have BEEN here by now. As it turns out, The Jetsons were only PARTLY ahead of the game.

What's the most important thing you're looking for in your automotive repair facility today? Some might say more customers, some might answer faster technicians, some might say higher repair orders. All of these are important factors, but they're not mutually exclusive. Today we're here to discuss one resource that can possibly help you solve all three dilemmas - perhaps foreshadowed by science fiction cartoons.

Handling Tomorrow’s Tech Shortage With Today’s Technology

How do you get students excited about working in this industry? Show them the best of what they’ll be working on.

The Striking Point Podcast: Getting Prepared for EVs

In an all-new video podcast series, John Forro of Autel sits down with the TechShop team to discuss all things EV.

Working With Your Family

Can you thrive, not just survive in a family business? Voices of experience give tips. This podcast is sponsored by AAPEX.

What Could Possibly Go Wrong And Other Things Murphy Knew

Business insurance – do you know what you need? This episode of Talking Shop is sponsored by AAPEX.

Other Posts

MEMA Leaders Chat About The Future

MEMA leaders sat down with Bill Babcox to share a few updates on the realignment of the association announced in November.

If You Weren’t At AAPEX, What Did You Really Miss?

To many thousands of people, AAPEX was the biggest party of the year – if you weren’t there, here’s a recap.

Johnny G, Bill Babcox, Talk Tire History on AMN Drivetime

Tire dealers know Gamauf as “Johnny G,” one of the most dynamic and respected individuals in the tire industry.

The Evolution of Training – Hybrids and Alternative Fuels

The newest generation of vehicles has made training trickier than ever. This podcast is presented by Advance Professional.