Bendix Brand Focuses on Providing Great Value in Increasingly Competitive Global Market

Bendix Brand Focuses on Providing Great Value in Increasingly Competitive Global Market

In order to continue providing their channel partners with a great value proposition, the Bendix brand has made some enhancements to its line up of hard parts. In a category where OE fit, form and function are important, but country of origin isn't a concern, the Bendix brand has eliminated its economy line of hydraulics and lowered the price on its premium line in order to provide one complete line of competitively priced hydraulics.

In order to continue providing their channel partners with a great value proposition, the Bendix brand has made some enhancements to its line up of hard parts. In a category where OE fit, form and function are important, but country of origin isn’t a concern, the Bendix brand has eliminated its economy line of hydraulics and lowered the price on its premium line in order to provide one complete line of competitively priced hydraulics. The brand has also reduced its premium drum and rotor coverage and expanded its Bendix Global drum and rotor coverage to better fulfill customer requests and meet the demands in a price-driven category.

“On the hydraulic side, our intent is to provide a single line of high quality hydraulic products and at the same time establish a new pricing structure that will enable our customers to compete more effectively,” said Tom Tecklenburg, Bendix brand leader. “This action will allow customers to reduce the number of SKUs they have to stock as well as decrease their inventory investment.”

Bendix Hydraulic products include master cylinders; clutch, slave and wheel cylinders; hoses, cables and steel lines; and hardware. All products are designed to meet OE fit, form and function as well as ASTM and SAE standards.

As for the brand’s drum and rotor offering, the Bendix marketing team determined that more than 80 percent of their customers said their premium rotor sales were declining, while 100 percent indicated that the economy segment was growing. Therefore, the brand has expanded its Bendix Global drum and rotor coverage to include approximately 1,600 SKUs and reduced the number of parts available in the premium line to 484 SKUs, which represents 90 percent of unit sales.

“This adjustment is being made because of market price sensitivity and the ongoing shift from premium to economy,” said Tecklenburg. “It should allow our channel partners to compete more effectively.”

Bendix Global drums and rotors provide customers with an affordable, OE equivalent option for today’s domestic and import vehicles. They are designed and machined using CAD/CAM to ensure dimensional integrity, providing proper fit and function, and the castings are tested to SAE standards to check for proper strength and hardness, ensuring consistent performance. They come machined, balanced and ready to install.

For more information on the full line of Bendix products, call (800) 231-3726 or e-mail [email protected].

You May Also Like

Myers Tire Supply Announces New TPMS Programming App

The new app provides rapid programming in one tap.

Myers Distribution Company, Inc., dba Myers Tire Supply has announced it is launching a new Myers-branded TPMS programming app for the U-Pro Hybrid NFC sensor.  The app, Myers NFC, is available for iPhone 7 or newer with a minimum of iOS 15 and can be downloaded from the App Store now.  It can be used to program MTS#21460, MTS#2146020 and MTS#21460-100PK.  

Dorman Launches New Repair Solutions

Among the new releases are Dorman OE FIX repair solutions designed to help save time, money or increase reliability.

Opus IVS Announces Launch of Free Training Series

Seminars and coursework focused on advanced vehicle technologies for those wishing to advance their skills.

Autoshop Solutions Partners With Turnkey Marketing

Both companies only focus on the automotive aftermarket and have the same goal of keeping those bays full.

NRS Brakes Launches Brake Pads For Ford F-150 Lightning

The brake kits cover both front and rear applications for almost 1.6 million vehicles covered.

Other Posts

AP Emissions Releases January New Part Number Update

The release includes direct fit EPA converters covering more than 6.6 million vehicles in operation.

GRI Receives US DOT Certification For Safety

GRI tires will now incorporate the DOT code emboss on its side walls.

.01 Micron Superstar Filter

The .01 Micron SuperStar Filter includes a differential pressure gauge and comes with mounting brackets.

PRT Showing Complete Line of Shocks at HDAW ‘23

The brand is presenting multiple applications for heavy and medium duty vehicles.