Beck/Arnley has produced a series of informational videos on several of its premium-quality, genuine foreign nameplate parts. The videos are now available for viewing on the Beck/Arnley YouTube channel, Facebook page and on the company’s website, as well as being offered on DVD.
There are five new product videos that feature Beck/Arnley’s OE fluid, brake friction, chassis, engine management and gaskets/filtration product categories.
In each video, Beck/Arnley’s Director of Product Management Tom Fritsche discusses how Beck/Arnley has added features or made enhancements to the product categories in order to give import technicians real-world solutions to make their jobs easier and more efficient.
“Posting our new product videos to YouTube, Facebook and the Beck/Arnley website is an example of how we are taking advantage of the popularity of social media as another vehicle for reaching and educating our customers about our company and our line of Beck/Arnley premium-quality, genuine foreign nameplate parts for cars, light trucks and SUVs,” said Fritsche.
In addition to the new product videos, the website and social media sites also contain specialty videos, with French subtitles, that cover specific products and issues of interest such as Competitor Shortcuts, What is Application Specific Sourcing and What Color Coolant to Use.