BARDAHL Launches New Website

BARDAHL Launches New Website

Bardahl-Logo-300x154Bardahl Manufacturing Corp. has launched a new website with a more modern brand image and a greater emphasis on its long heritage in motorsports. The company also has officially launched two new product lines.

The new website was designed to meet the needs of multiple audiences and provides all the information a consumer needs to select the right product to service their vehicle, as well as all the data a retail distributor would need to manage the product line within their company. From the homepage, the website is divided into five sections with windows and drop down menus for easy navigation. The first section provides a corporate overview and the company’s 75 years of history. The second section includes the new retail product line designed for the DIY consumer market and the third section includes the Protex by Bardahl professional product line that is exclusive for installers. The fourth section outlines the company’s global operations in more than 90 countries with links to Bardahl operations around the world. The fifth section is entitled “Bardahl On The Go!” and includes news and events, specials and promotions and Bardahl Racing, with links to YouTube videos and other motorsport sites.

Phase two of the website will include a Bardahl online store that will sell all types of items with the Bardahl logo and links to auction sites that sell Bardahl collectables and memorabilia. In addition, more racing and car club content will be added and the website will be available in both Spanish and French.

The new retail line includes several niche products that address the unique needs of newer vehicles, including solutions to improve performance in regard to GDI and CRDI systems, E85 ethanol blends and biodiesel fuels. A Special Duty line will offer products directed at the weekend recreational consumer with fuel system conditioners and engine additives for larger vehicles, including big pick-ups, RVs and SUVs, and the smaller ATVs and UTVs that they haul to the mountains, deserts and beaches.

Bardahl celebrated several milestones in 2014. In August, Ole Bardahl, the company founder was inducted into the Motorsports Hall of Fame of America in Detroit. In October, Bardahl was appointed as a sponsor and the official oil and lubricant supplier to the LeMay Car Museum. In September, the company celebrated its 75th anniversary.

Bardahl is still a family owned company that manufactures and distributes its products worldwide from its plant and headquarters located in Seattle.

You May Also Like

PRT Launches 30 New Complete Strut Assemblies

The new items represent more than 10 million vehicles in new coverage, PRT said.

PRT, an ADD Group brand, announced the launch of 30 new complete strut assemblies for light vehicles, SUVs and pickups, which it said represent more than 10 million vehicles in new coverage.

The launches covers a range of vehicle applications, including the Hyundai Tucson, Kia Sorento and Acura RDX, in addition to brand-new applications, such as the GMC Acadia 2021, Chevrolet Blazer 2021, and Subaru Outback 2021, among others.

RNR Tire Express Hosts Mother’s Day Giveaway

The eighth-annual event promises $100,000 in prizes, as well as a brand new 2024 Buick Encore for one select nominee.

Brand Refresh for Tires Plus, Hibdon Tires Plus Begins

Logo updates include a single-color tire mark; a logo palette comprised of Tires Plus yellow, black and red; and refined typefaces.

Continental Tire Opens Retread Solutions Center in South Carolina

The company said it hopes to uncover new improvements and technologies to innovate the retread process.

Sun Auto Tire & Service Expands Texas Store Count

The company has acquired Carrollton Complete Automotive, which offers a range of automotive services.

Other Posts

Philips Announces GoPure GP5212 Automotive Air Purifier

It uses a 3-layer filter to deliver cleaner, healthier, fresher air on the go, Lumileds said.

AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

Standard Motor Products Announces 123 New Numbers

The release provides new coverage in 53 distinct product categories and 47 part numbers for 2023 and 2024 model-year vehicles.

BendPak Founder Don Henthorn Passes Away

Grew company from small machine shop to global leader in car lifts and garage equipment.