Bar’s Products, manufacturer of two of the automotive aftermarket’s best-known brands — Bar’s Leaks and Rislone — has expanded its efforts to interact directly with its customers and fans around the world through various social media channels. Bar’s Products now is active on Twitter, Facebook and YouTube, and it also writes and produces a blog meant for longer-form news, media and opinion.
“We truly enjoy talking and interacting with our customers. For years we’ve met them at races, chatted with them on our customer support hotline and have received hundreds of product testimonials via mail and e-mail,” explains Carrie Mermuys, executive vice president. “Social media is exciting because it gives us the opportunity to have regular conversations and build relationships with a much larger group of people whom we might otherwise never meet. It makes a brand human, and that’s been something we’ve held as a value for decades.”
The self-described “car nerds” of Bar’s Products use the social media forums primarily to talk cars: cool cars, fast cars, classic cars, new cars and race cars. Occasionally, they even mention a Bar’s Leaks or Rislone product that can help someone solve a problem. Many of the racing teams the company sponsors post new photos and race results to the Facebook page. Classic drag-racing videos are available on the Bar’s Products YouTube channel.
To find, follow and/or fan Bar’s Products across the social web, visit:
http://twitter.com/barsproducts (Twitter)
www.facebook.com/barsproducts (Facebook)
www.youtube.com/barsproducts (YouTube)
The blog, entitled “Bar’s Blog,” is available at http://barsproducts.tumblr.com/.
For more information about Bar’s Products, call (800) 345-6572, e-mail [email protected] or visit the website at www.barsproducts.com. The website offers a wealth of information, including product descriptions, tech sheets, material safety data sheets (MSDS), FAQs, company history and customer testimonials.
Bar’s Products offers a full line of vehicle chemicals, including Bar’s Leaks, the world’s most trusted stop-leak brand since 1947, and Rislone, America’s best-selling engine treatment brand for more than 80 years. Based in Holly, MI, Bar’s Products is an ISO 9001:2000 certified company.