Baldwin Filters recently debuted its 2013-14 Brand Builder Point of Sales Program. This program offers point of sale materials to aid Baldwin distributors in promoting the Baldwin brand and features a fresh new look.

"We are excited to offer this program to our distributors," said Kevin Connolly, Baldwin’s vice president of marketing. "This year’s program has many items that have proven popular over time, but also includes a new merchandising display with headers in six different languages. We are also offering a counter mat and posters in both English and Spanish."

The new point of sale elements include colorful graphics that capture Baldwin’s commitment to the heavy-duty market, according to Connolly.

While the program is designed as a "pick and order" program, convenient prepackaged kits also are available, the company notes.

"We have listened to our customers to build the best program to help them increase their sales," said Connolly. "The positive customer response to this program tells me that we have succeeded."

For more information about the Baldwin Brand Builder POS program, visit www.baldwinfilter.com.